TOM TAILOR Holding SE
- ISIN DE000A0STST2
- Country Deutschland
Company profile
TOM TAILOR Holding SE
TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories and home textiles. With the umbrella brand TOM TAILOR and the brand BONITA, the company covers the full range of age groups from babies through to the over 40 customers.
Each of the company’s brands has its own core identity and well-defined character, with a common commitment to an overarching principle: premium fashion at attractive prices for customers who value quality and style. As a trend manager, the TOM TAILOR Group is always on top of the latest developments on the international scene. This close proximity to trends is reflected in the product strategy and the collections, which are inspired by the international fashion markets as well as street wear looks. On that basis, the various brands respond to the specific demand and emotions of their target groups.
Our TOM TAILOR brand is aimed at men and women aged 25 to 45 in its core business. The collections focus on comfortable, versatile looks and style with a fashionable, self-confident and authentic attitude. The TOM TAILOR Denim lifestyle line appeals to both fashion-conscious female and male target groups aged 25 to 35. The core theme of denim runs through all collections, topped off by sporty, maritime, and utility influences combining courageous and provocative trends with the Hanseatic style of its Hamburg home. The MY TRUE ME product line for women in the plus-size segment offers relaxed casual styles in which women feel comfortable and radiate self-confidence. Through consciously set cuts, patterns and details, looks are created that express their personality. The new line mine to five is an elegant balancing act between casual wear and business looks. All styles are a suitable companion in the daily business of the modern woman – whether from 9to5 or from 5to9.
The range is complemented by a variety of licensed products, including the TOM TAILOR Kids, TOM TAILOR Minis and TOM TAILOR Baby lines. In addition, with TOM TAILOR and TOM TAILOR Denim we offer a large selection of accessories and home textiles.
The BONITA brand expands our portfolio to include fashion for female best agers aged 50 and over. It stands for sophisticated and high-quality fashion that is characterized by its compatibility with ever new outfits, modern styles and precise fits.
The group has a long tradition of success in its regional core market of Germany. After achieving strong domestic and international growth in recent years, the company has made profitability the main focus of its strategy, structures and processes, and is concentrating on its core sales markets. Along with Germany, these include Austria, Switzerland, south-eastern Europe and Russia. With approximately 6,100 employees, over 1,225 company stores and more than 11,000 other points of sale, it now generates around one third of its total sales outside Germany. The group is present in 31 countries.
TOM TAILOR Group is an international, vertically integrated fashion company focused on casual wear in the medium price segment. The product portfolio is complemented by an extensive range of fashionable accessories and home textiles. With the umbrella brand TOM TAILOR and the brand BONITA, the company covers the full range of age groups from babies through to the over 40 customers.
Each of the company’s brands has its own core identity and well-defined character, with a common commitment to an overarching principle: premium fashion at attractive prices for customers who value quality and style. As a trend manager, the TOM TAILOR Group is always on top of the latest developments on the international scene. This close proximity to trends is reflected in the product strategy and the collections, which are inspired by the international fashion markets as well as street wear looks. On that basis, the various brands respond to the specific demand and emotions of their target groups.
Our TOM TAILOR brand is aimed at men and women aged 25 to 45 in its core business. The collections focus on comfortable, versatile looks and style with a fashionable, self-confident and authentic attitude. The TOM TAILOR Denim lifestyle line appeals to both fashion-conscious female and male target groups aged 25 to 35. The core theme of denim runs through all collections, topped off by sporty, maritime, and utility influences combining courageous and provocative trends with the Hanseatic style of its Hamburg home. The MY TRUE ME product line for women in the plus-size segment offers relaxed casual styles in which women feel comfortable and radiate self-confidence. Through consciously set cuts, patterns and details, looks are created that express their personality. The new line mine to five is an elegant balancing act between casual wear and business looks. All styles are a suitable companion in the daily business of the modern woman – whether from 9to5 or from 5to9.
The range is complemented by a variety of licensed products, including the TOM TAILOR Kids, TOM TAILOR Minis and TOM TAILOR Baby lines. In addition, with TOM TAILOR and TOM TAILOR Denim we offer a large selection of accessories and home textiles.
The BONITA brand expands our portfolio to include fashion for female best agers aged 50 and over. It stands for sophisticated and high-quality fashion that is characterized by its compatibility with ever new outfits, modern styles and precise fits.
The group has a long tradition of success in its regional core market of Germany. After achieving strong domestic and international growth in recent years, the company has made profitability the main focus of its strategy, structures and processes, and is concentrating on its core sales markets. Along with Germany, these include Austria, Switzerland, south-eastern Europe and Russia. With approximately 6,100 employees, over 1,225 company stores and more than 11,000 other points of sale, it now generates around one third of its total sales outside Germany. The group is present in 31 countries.
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