Sunburst Merchandising AG i.L.
Ad hoc-Service: Sunburst Merchandising acquis
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Sunburst Merchandising AG takes over 100 % of Syndicat GmbH
and 52,6 % of SkySupply GmbH
Strategic combination of merchandising- and premium business
Turnover potential extended / Purchase costs decreased
Osnabrück, 21.12.2000. Sunburst Merchandising AG takes over
100 % of Syndicat Internationale Werbemittel GmbH, Munich,
effective January 1st, 2001. In the same step Sunburst takes
over 52,6 % of SkySupply Global Inflight Equipment GmbH,
Munich. The purchase price will be paid in cash as well as in
shares. Mr Andreas Lersch, founder of both companies, has
committed himself to the companies contractually for several
years.
Syndicat holds a leading position in the business for
promotion- and premium-products as well as in commercial
merchandising. In this segment Syndicat services customers as
for instance Wella, BMW, Paulaner, Skoda, Philip Morris or
Aventis. The company’s service offerings include product
trendscouting, development of product, design creation,
quality control, extensive global purchasing and logistics.
SkySupply Global Inflight Equipment was founded in 1999 and
has specialized in the conception, product optimization and
in the worldwide purchasing process of inflight equipment for
airlines. In the relatively short time since its foundation
the company was able to sign long-term contracts to supply
customers such as Swissair, Sabena, Lufthansa, LTU, Condor
and Lauda Air.
The aim of this combined step is to clearly extend the
existing business segments of promotion-products and
commercial merchandising. With the combination of the media
licensing business and industrial services Syndicat and
SkySupply will be on the one hand able to provide an
outstanding range of services to its already existing
customers and on the other hand will be able to enhance its
ability to acquire new customers.
In addition to the generic business models of the acquired
new companies Sunburst will have the opportunity to combine
promotion goods with well known characters and licensing
themes and in consequence further exploitation potentials
will be created for the entire group.
Due to the combination of the purchasing volumes throughout
the Sunburst group Sunburst is anticipating a significant
improve over the purchasing pricing conditions in a two-digit
percent-range over the coming years.
The turnover for Syndicat / SkySupply in 2001 has been
projected with a minimum of DM 20. Mio. with an EBIT margin
of around 10 %. In addition Sunburst has announced its
intention to merge both companies with its division
Sunlimited advanced marketing GmbH.
Contact:
Sunburst Merchandising AG
Dr. Christian Kröger
T +49-541-3355-400
F +49-541-3355-499
E Ckroeger@sunburst.de
Haubrok Investor Relations
Michael Müller
T +49-211-30126-0
F +49-211-30126-198
E MM@haubrok-ir.de
Ende der Mitteilung
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