Sunburst Merchandising AG i.L.
Ad hoc-Service: Sunburst Merchandising engl.
Ad-hoc Mitteilung übermittelt durch die DGAP.
Für den Inhalt der Mitteilung ist allein der Emittent verantwortlich.
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– Sunburst combines character and sport merchandising
– Cross merchandising license from BVB Dortmund and Warner Bros.
– Half-year figures to be released soon
Sunburst Merchandising AG has become the first company in the
merchandising market to conclude an extensive license agreement
for the marketing of the Warner Bros. figures “Looney Tunes” in
the sport sector. Through an exclusive agreement with Borussia
Dortmund from Germany’s top soccer division – the Bundesliga –
Sunburst has made the move into a lucrative new form of
merchandising marketing: crosslicensing, which has so far only
existed in the USA and which is extremely successful there.
Sunburst is setting a new standard in Europe with this cross-
merchandising license.
Thanks to agreements covering a number of years, Sunburst is
acquiring the rights to virtually all the product groups of
Warner Bros. so as to market these as a cross-license in
combination with the Borussia Dortmund logo. With this innovative
license Sunburst is expanding its activities in the sport sector,
which is to be intensified in the future. The first products are
to be marketed in the coming weeks as the Bundesliga begins the
new 2000 / 2001 season.
The company will shortly publish the figures for the first six
months of 2000. The development of business was described as very
pleasing by the Board of Management.
The management board
Osnabrück, 2 August 2000.
Sunburst Merchandising AG, Ms Viola Foote, T +49-89-
516179-0,F +49-89-516179-12, E vfoote@sunburst.de
Haubrok Investor Relations, Mr Michael Müller, T +49-
211-301260, F +49-211-30126-198, E MM@haubrok-ir.de
Ende der Mitteilung
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