eJay AG
eJay AG english
Ad hoc announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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Increase in marketing efficiency
due to change in distribution at eJay:
Acclaim Entertainment GmbH new, exclusive
partner for Germany
Stuttgart, 22 August 2001. eJay AG, the Stuttgart-based company, has concluded
an exclusive contract of distribution for its music software with Acclaim
Entertainment GmbH, Munich. As of 01.10.2001 Acclaim, software marketing
specialists, will be in charge of the eJay product range in Germany. Advance
sales will begin within the next few days. The planned trade volume is six
million DM.
By entering into a partnership with Acclaim, eJay has managed to win over a
renowned and experienced company for the distribution of its music software in
Germany. The fact that eJay products will be distributed exclusively, and thus
enjoy special focusing, should be considered as very positive. An important step
towards increasing marketing efficiency, as announced in the ad hoc
announcement of 9 July 2001, has thus been taken.
The previous partner for German distribution, Koch Media GmbH with head office
in Munich, will continue to supply the Swiss market with eJay products.
Further information:
Bernhard Krauß
Investor Relations Manager
Rotebühlstraße 87
D-70178 Stuttgart
Telephone: +49 711 62031 152, Fax: +49 711 62031 001
E-Mail: Bernhard.Krauss@eJay.com
Investor Relations Online: http://www.eJay-AG.com
end of ad hoc announcement (c) DGAP 22.08.2001
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WKN: 549 570; Index:
Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München und Stuttgart
220808 Aug 01
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