H5B5 Media AG
H5B5 Media AG english
Ad hoc announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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Welt der Wunder GmbH, a 100% subsidiary of H5B5 Media AG, and ProSieben Digital
Media GmbH cooperate on the new Welt der Wunder website. The new information
platform weltderwunder.de is integrated into the internet presentation of
ProSieben.
H5B5 Media AG and Welt der Wunder GmbH contribute conceptual and editorial know-
how to the new partnership. H5B5 Media AG is also responsible for the technical
realisation on a modern Content Management System. ProSieben Digital Media GmbH
takes on hosting, streaming and the on-air-advertising of the information
platform. The website will be launched by November 1st 2001, latest.
end of ad hoc announcement (c) DGAP 10.07.2001
Issuer’s information/explanatory remarks concerning this ad hoc announcement:
Markus Schlich, managing director of Welt der Wunder GmbH: We are happy to have
won ProSieben Digital Media GmbH as an ideal partner for weltderwunder.de. The
conclusion of the contract is the continuation of the cooperation with
ProSieben, which has been successful for many years. It is a further important
step towards the economic success and the expansion of the trade name Welt der
Wunder.
Dr. Stefan Groß-Selbeck, managing director of ProSieben Digital Media:
weltderwunder.de represents an extension on a high level of the ProSieben-Online
portfolio. The consequent link with a successful TV-format at ProSieben wil
also fascinate many internet users.
Next to the TV programme Welt der Wunder, weltderwunder.de will be an
independent information platform which offers a wide range of scientific topics,
high-quality reportages and information about current events and topics. The
information range of the TV programme is completed and extended by
interactivity, videos, defining graphics and experiments. Viewers are even more
attracted to the programme Welt der Wunder through the launch of the website and
the TV programme also receives more new viewers.
Welt der Wunder, the most popular science programme in German television (Emnid,
November 2000) is broadcast every sunday from 7pm to 8pm at ProSieben and
reaches up to 3 million viewers per broadcast. This is a market share of up to
18,5% of the target group (viewers aged 14-49).
All companies making use of advertising react extremely positive to the concept
of weltderwunder.de and its possibilities of cross-marketing. Even before the
launch of the website, economy and industry show great interest in representing
themselves exactly in this context.
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WKN: 555540; Index:
Listed: Neuer Markt in Frankfurt; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München und Stuttgart
101707 Jul 01
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