Kuoni Reisen Holding AG
Kuoni Travel Holding Ltd.: Kuoni acquires Swedish-based luxury tour operator Lime Travel
Kuoni Reisen Holding AG / Key word(s): Acquisition 01.03.2011 07:00 Release of an ad hoc announcement pursuant to Art. 72 KR --------------------------------------------------------------------------- The Kuoni Group has acquired Swedish luxury tour operator Lime Travel AB effective 28 February 2011. The Stockholm-based company is a specialist in offering tailored long-haul travel arrangements. The acquisition will further expand Kuoni's activities in the Scandinavian premium travel sector. Kuoni also expects to derive synergies between its new acquisition and its existing high-value Kuoni products. Lime Travel AB was founded in Stockholm in 1995, and generated turnover of around CHF 9.3 million last year. All its 14 employees will be retained, and the present co-owner and company CEO will also remain responsible for the company. The parties have agreed not to divulge the purchase price involved. Lime Travel will be integrated into the Swedish unit of the Kuoni Group's Division Market Region North. Lime Travel is one of Sweden's leading luxury tour operators and offers tailored-made travel arrangements, with a particular focus on Mauritius, Bali, the Maldives and the Caribbean. The company's products are sold almost exclusively through direct customer contact at its own travel offices and over the phone. Lime Travel has no flight or hotel capacity risks. 'In acquiring Lime Travel, we are expanding our business activities in the Swedish luxury travel sector,' says Leif Vase Larsen, Executive Vice-President Northern Region of the Kuoni Group and CEO of Kuoni Scandinavia. 'Our new acquisition should also offer synergies with the existing premium Kuoni products. And, at the same time, it should enable us to expand our luxury travel business into our Norwegian and Danish markets.' LAURENCE BIENZ Head of Investor Relations Kuoni Travel Holding Ltd. Neue Hard 7 CH-8010 Zurich P +41 (0)44 277 4529 laurence.bienz@kuoni.com 01.03.2011 News transmitted by EquityStory AG. The issuer is responsible for the contents of the release. EquityStory publishes regulatory releases, media releases on the capital market and press releases. The EquityStory Group distributes authentic and real-time financial news for over 1'300 listed companies. The Swiss news archive can be found at www.equitystory.ch/news --------------------------------------------------------------------------- Language: English Company: Kuoni Reisen Holding AG Neue Hard 7 8010 Zürich Schweiz Phone: +41 44 277 4529 Fax: +41 44 277 4031 E-mail: laurence.bienz@kuoni.com Internet: www.kuoni-group.com ISIN: CH0003504856 Swiss Security Number: 894861 Listed: Freiverkehr in Berlin, Stuttgart; Open Market in Frankfurt; SIX End of Announcement EquityStory News-Service ---------------------------------------------------------------------------
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