Viva Media AG
VIVA Media AG english
VIVA Group plans to acquire the majority in the Music TV broadcaster VIVA SWIZZ
Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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VIVA Group plans to acquire the majority in the Music TV broadcaster VIVA SWIZZ
– Acquisition of an additional 52% holding in the Swiss music TV station and
market leader VIVA SWIZZ planned
– Typically Swiss programme concept of VIVA SWIZZ will be retained
– International expansion of VIVA Media continues
Zurich, CH / Cologne, June 26, 2002. The VIVA Group is planning to increase its
holding in the Swiss music TV station VIVA SWIZZ from the previous 44 per cent
by acquiring another 52 per cent to hold 96 per cent of the shares. The
corresponding contract was signed in Zurich, CH, today by VIVA and the founder
shareholders of VIVA SWIZZ.
Amongst others, this acquisition is subject to the regulatory approval of the
Swiss Konzessionsbehörde (Federal Office). No details were given as to the price
of the acquisition. Payments will be made in cash.
As majority shareholder in VIVA SWIZZ the VIVA Group will resolutely continue
with the success concept of the Swiss market leader. At the location of the
broadcasting station in Zurich VIVA SWIZZ is presented as a typically Swiss
youth line channel in local dialect and contains a high percentage of music from
Switzerland.
The programme from VIVA SWIZZ can be received via cable in the whole of German-
speaking Switzerland and reaches approx. 81 per cent of the population of
Switzerland. With a market share of approx. 2.5 per cent (in the year 2001) VIVA
SWIZZ is the clear market leader ahead of MTV (1.5%) and Star TV (0.7%) in
Swiss music TV.
Following on from the acquisition of the Dutch music station “The Box” (April
2002) this increase in shareholding in Switzerland is the second international
expansion step taken by the VIVA Group in 2002. With cash and cash equivalents
amounting to approx. EUR 52 million (before the increase in holding in VIVA
SWIZZ) the VIVA Group is well funded for further internationalisation.
Contact: VIVA Media AG. Im Mediapark 2. D-50670 Cologne.
http://www.vivamediaag.com
Investor Relations: Michael Armbrust. Phone: +49 (0)221-5744-1700.
ir@vivamediaag.com
end of ad-hoc-announcement (c)DGAP 26.06.2002
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WKN: 617106; ISIN: DE0006171069; Index:
Listed: Neuer Markt in Frankfurt, Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München, Stuttgart
261531 Jun 02
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