Viva Media AG
VIVA Media AG english
VIVA Media acquires Dutch music TV broadcaster The Box
Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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– Continuation of Internationalization – Interactive business model –
Profitable since 2001
Cologne/Hilversum (NL), April 19, 2002. VIVA Media AG has acquired 100 percent
of Dutch music TV broadcaster The Box Holland B.V. from its previous owners, The
Box Worldwide Europe BV (a member of the Liberty Media Group) and the Dutch
media entrepreneur Maarten van den Biggelaar, each of whom held 50%. The
acquisition was paid in cash. The parties have agreed not to disclose the
purchase price.
The Dutch music TV broadcasters business model is particularly characterized by
interactivity and direct access (Music TV You Control): viewers can access 48
programming boxes via telephone to assemble their own favorite program. The Box
also offers interactive platforms via SMS, teletext, and the Internet. Alongside
the sale of advertising space and special advertising formats, revenues from
premium phone calls requesting videos constitute the main source of revenue. The
Box is freely available via cable and has a technical penetration of 76
percent, reaching 4.6 million households.
The Box operated profitably in 2001, posting revenues of EUR 4.33 million. The
EBIT in 2001 came to EUR 0.65 million. Turning to 2002, The Box projects
revenues of EUR 5.32 million, with EBIT set to reach EUR 0.90 million.
The Boxs business model provides considerable scope for extending interactive
services and products, offering particular advantages especially in the light of
future broadband and mobile-communication capabilities.
Contact: VIVA Media AG. Im Mediapark 2. D-50670 Cologne.
http://www.vivamediaag.com
Investor Relations. Michael Armbrust. Phone: +49 (0)221-5744-1700.
ir@vivamediaag.com
end of ad-hoc-announcement (c)DGAP 19.04.2002
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WKN: 617106; ISIN: DE0006171069; Index:
Listed: Neuer Markt in Frankfurt, Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München, Stuttgart
191858 Apr 02
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