Wella AG
Wella AG english
Ad-hoc-announcement processed and transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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Acquisition of the Graham Webb International haircare company
Carlsbad, CA / Darmstadt, Germany, August 30, 2001: The Wella Group today
announced that, through its U.S. subsidiary, The Wella Corporation, a
definitive agreement has been reached to acquire the assets of Graham Webb
International.
With the acquisition of Graham Webb International, the Wella Group adds a
well-established brand portfolio to its two existing brands, Wella and
Sebastian, which complements its product offering to the U.S. professional
salon market.
Graham Webb International, a privately-held company, was founded in 1990 and
has rapidly grown during the past few years. The company, headquartered in
Carlsbad, California, has 135 employees and achieved factory sales of $ 78
million in 2000, of which approximately $ 2 million were generated outside the
North American market.
The Graham Webb International brand portfolio predominantly consists of three
product lines: The Graham Webb Classics line is exclusively positioned and
marketed via high-end, prestige salons, Graham Webb’s other two lines, Back to
Basics and Head Games, are targeted towards a larger selection of salons and
consumers. All three Graham Webb salon lines focus on the care segment of the
haircare market. They perfectly complement the Wella brand’s dominance in the
U.S. professional color segment and the Sebastian brand’s strength in the
styling and finishing segment.
Graham Webb International is well-known in the U.S. for its creative marketing,
innovative products and packaging, quick reaction to market trends and advanced
retailing concepts targeted at salons. Graham Webb’s success can also be traced
to its broad and well structured sales and distribution network.
The combination of Graham Webb International with Wella’s North American
operations should create significant revenue enhancement and operating
efficiencies.
With the addition of the Graham Webb business, the Wella group simultaneously
achieves two strategic objectives. First, the acquisition significantly
strengthens Wella’s number two position in the US professional salon market.
Second, the planned international roll-out of the Graham Webb brands will
contribute to Wella’s future growth in sales and earnings.
Contact:
Investor Relations:
Phone ++49-6151-34 25 99
Fax ++49-6151-34 30 48
Mail: ir@wella.de
Unternehmenskommunikation:
Phone ++49-6151-34 3440
Fax ++49-6151-34 2956
Mail: bklesper@wella.de
end of ad-hoc-announcement (c)DGAP 30.08.2001
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WKN: 776 560; Index: MDAX
Listed: Amtlicher Handel in Frankfurt und Berlin; Freiverkehr in Düsseldorf,
Hamburg und Stuttgart; Schweizer Börse (Hauptsegment) und Wien;
300822 Aug 01
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