Apostera GmbH
Apostera: Mixed Reality breakthrough in the driving experience
DGAP-News: Apostera GmbH
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Apostera: Mixed Reality breakthrough in the driving experience Essential navigation goal The other side of the coin Distraction is one of the main causes of driving accidents. Phones and other devices are the main sources of it, as they demand the driver to avert the attention from the road. In a recent study, alone in the UK, there are 150,000 GPS-related accidents per annum and increasing. On the other hand, if you don’t use the navigation system, a missed maneuver can cost 30-40 additional minutes to get back on the route and be late to an important appointment. The obvious solution is a system that seamlessly visualizes all critical information without any distraction right in front of the driver’s eyes right on the virtual distance from the car. The major challenge of Mixed Reality in today’s Automotive industry, is to create a perfect junction of the augmented image with the physical environment (vehicles, lane markings, buildings, etc.). This implies showing the driver an augmented object precisely blended into the real world in real-time. Any mismatch with the surroundings would negatively impact the navigation experience and make the driver dizzy and leads to a serious safety threat. Apostera addresses these challenges with sophisticated data fusion, object tracking, and predictive environment reconstruction algorithms. Adding highly optimized rendering routines, immense knowledge in embedded systems, and vast experience of automotive production processes resulted in the innovative AR-Creator Software module, developed by Apostera in joining with Audi AG and used in Audi Q4 e-tron and Audi Q4 e-tron Sportback.
22.06.2021 Dissemination of a Corporate News, transmitted by DGAP – a service of EQS Group AG. |