Bluehill ID AG
BLUEHILL ID EXPANDS ITS MULTICARD BRAND INTO THE NETHERLANDS – YOONISON ANNOUNCES NAME CHANGE TO MULTICARD
Bluehill ID AG / Miscellaneous 19.10.2009 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- PRESS RELEASE BLUEHILL ID EXPANDS ITS MULTICARD BRAND INTO THE NETHERLANDS YOONISON ANNOUNCES NAME CHANGE TO MULTICARD St. Gallen & Oud-Beijerland, 19 Oct 2009 - Bluehill ID today announced the expansion of its signature Multicard brand into the Netherlands. After Bluehill ID's acquisition of Yoonison B.V. earlier in 2009, the Dutch company today announced that it will adopt the name of Multicard, aligning with sister companies in Europe and Australia. Multicard's operations in the Netherlands (www.multicard.nl) specializes in payment management and identification solutions with a focus on the Benelux and German markets. The company pioneered the Mybility(R) system, offering payment systems used to manage public transport subsidies for disabled and elderly people in the Netherlands. Multicard in the Netherlands has been a leading advocate in promoting Near Field Communication (NFC) technology for applications in payment systems. They have significant experience in the personalization of identification devices such as cards and NFC enabled mobile phones. Multicard has established market leadership in the Dutch subsidized public transport and fuel payment markets by managing the related data flows and organizing additional services required by users and operators. The company's roots date back to 1989 and the company has focused on payment solutions and identity management since 1997. 'Yoonison is an excellent addition to the Multicard family. Their tremendous strength in payment systems and focus on understanding customer needs and delivering realistic reliable solutions for the management of transactions adds important expertise to Bluehill ID in general and to Multicard in particular. Our Multicard companies have separately been building leading edge web based ID management services for government and private clients and with the technological strength of our Dutch team, this will further help in establishing Multicard as a global brand in identity management web hosted solutions,' stated Ayman S. Ashour, CEO of Bluehill ID. Pieter Kooistra, Founder and CEO of Multicard in the Netherlands commented, 'Multicard is an established international brand and represents an excellent opportunity to further expand our business into new markets and leverage the combined strength of the group. We built the Yoonison brand name over many years to signify our focus on solutions, and it was very important for us to see that our sister companies at Multicard are also focused on integrating products and services to offer our customers complete solutions. We move forward even stronger and continue our commitment of delivering our customers leading edge solutions.' All the main product and service brands of Yoonison including Mybilitliy, Mybility Fuel, Yoonidata and Cashless Payment shall continue under the Multicard brand. The official name change to Multicard goes into effect immediately. About Multicard Multicard is a worldwide supplier of card solutions for secure identification programs with in-house capabilities for credential issuance, personalization and fulfillment services for the consumer, government and corporate customers. Multicard offers ID systems management and engineering services as well as full implementation and program management. Multicard is also a provider of enrollment and accreditation solutions using data capture equipment for ePassport and other government ID and corporate ID applications. About Bluehill ID Bluehill ID AG (www.bluehill-id.com) is an international operating company with headquarters in Switzerland and listed on the Frankfurt Stock Exchange (ISIN CH0031958629; Symbol BUQ). Bluehill ID is dedicated to the responsible use and development of RFID and other automatic identification technologies. These technologies are used in the fields of security, identification, tracking and further growing applications. The business model of the company is based on combining disciplined acquisitive growth with sustainable organic growth from its Group of companies. Contact Thijs van Alebeek Multicard Netherlands B.V. (formerly Yoonison) Tel: +31 186 63 65 30 Email: t.van.alebeek@multicard.nl Fabien Nestmann Bluehill ID AG Tel: +41 44 783 8043 Email: fbn@bluehill-id.com 19.10.2009 financial News transmitted by DGAP --------------------------------------------------------------------------- Language: English Company: Bluehill ID AG Dufourstr. 121 CH-9001 St. Gallen Schweiz Phone: +41 44 783 8043 Fax: +41 44 783 8040 E-mail: contact@bluehill-id.com Internet: www.bluehill-id.com ISIN: CH0031958629, CH0038439490 WKN: A0MUR7 Listed: Open Market in Frankfurt End of News DGAP News-Service ---------------------------------------------------------------------------
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