Blueweb Mobile Media PLC
Blueweb Mobile Media Accomplishes That Which Several Others Couldn’t – Free WiFi For Downtown Delray Beach
Blueweb Mobile Media PLC / Key word(s): Miscellaneous Blueweb Mobile Media Accomplishes That Which Several Others Couldn't- Free WiFi For Downtown Delray Beach Delray Beach, FL July 21st, 2011- The dream of bringing WiFi to downtown Delray Beach has finally been accomplished. It seemed like an impossible feat, as 2 other organizations had tried and failed. The Delray Beach Marketing Cooperative (DBMC) – a partnership between the Greater Delray Beach Chamber of Commerce, City of Delray Beach, Community Redevelopment Agency and Delray Beach Downtown Development Authority- is now taking up the task, which died a few years ago and recently got the renewed support of the community. 'It's a three-phase project,' said Sarah Martin, Executive Director of the DBMC. 'And this would be the first downtown to have something like this.' In addition to free Wi-Fi from Northwest/Southwest Fifth Avenue to State Road A1A along Atlantic Avenue, the company will also provide a smart phone application for downtown Delray Beach and several virtual and interactive kiosks in the downtown area that will help residents and visitors with dining and entertainment listings. Nationwide, wireless providers have pulled away from working with local governments after finding little profit and high costs. But Martin said this project is self-sustainable because Blueweb Mobile Media would generate revenue from advertising while the DBMC can deliver a message to residents and visitors without an expense. 'It seems like everyone is behind the project,' Martin said. 'I've had very little negative feedback.' 'So many times service providers and Data companies tend to overcomplicate how simple a project like this should be,' said Daniel Kinney, CEO of Blueweb Mobile Media. 'With new technology we are able to install the system and cover the costs with ad revenue in an extremely short period of time. We have created a 'geo-targeted advertising' scenario for residents and merchants of the Downtown to take advantage of, just by going to the Downtown's WiFi channel. They are re-directed to a customized landing page that will showcase each merchant. Local retailers can now 'drive' consumers into their stores by utilizing the networks advertising capabilities. We are also setting up the interactive screens and floors for Local advertisers to create an interactive experience for their target consumer through a Way Finding Platform. All of this combined with Proximity Marketing to deliver the custom mobile app will create enormous revenue streams for Blueweb and the DBMC.' Blueweb Mobile Media is currently in negotiations with several other Downtown Coops to bring WiFi and the interactive project to life in specific DMA's.
About Blueweb Mobile Media PLC About the Delray Beach Marketing Cooperative The Delray Beach Marketing Cooperative, Inc. was Incorporated in June 2010 as a 501 (c)6. There are currently four partners involved with the organization. These organizations include the Chamber of Commerce, the City of Delray Beach, the Community Redevelopment Agency, and the Downtown Development Authority. Please visit www.downtowndelraybeach.com for more information. The Delray Beach Marketing Cooperative's mission is to attract people to the City, create a positive image and increase awareness of Delray Beach for a positive economic impact through Destination Marketing, marketing programs, events and community collaboration. End of Corporate News 06.10.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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