Blueweb Mobile Media PLC
Blueweb Mobile Media Conducts Successful Test of Proximity Marketing on the NICTD’s South Shore Rail Line
Blueweb Mobile Media PLC / Key word(s): Miscellaneous Blueweb Mobile Media Conducts Successful Test of Proximity Marketing on the NICTD's South Shore Rail Line Chicago, IL, September 28th, 2011 – In a 4 week trial of Mobile Media and cellular technologies, Blueweb Mobile Media PLC (Frankfurt Stock Exchange: BWC) has successfully conducted a first of its kind trial in the US- Proximity Marketing on a Light Rail Line. During the trial, riders had the ability to receive exclusive NICTD content as well as enjoy free internet access on their ride to work. 'There is no better way to reach an audience on a train then Proximity Marketing', said Blueweb Mobile Media CEO Daniel Kinney. 'Imagine how painful a 45 to 90 minute commute to work can be, especially on a train. Now riders will enjoy free WiFi on the line and local advertisers will have the ability to target a captive audience with special deals and promotions.' According to Kinney, the return on investment for a Light Rail will be exponential. Blueweb Mobile Media projects revenues from these projects to be anywhere from $720,000 annually per transit on the low end, all the way to $2,500,000 annually per transit, depending on the amount of trains that are in service. Multiply that number by 10 or 20, and you get the perfect business model with sky rocketing revenues for 5 to 10 years which will be the length of the contracts with the Transit Systems. 'It's an amazing project and we're glad to do all that we can to help make it a success', said Greg Yovich, NICTD Assistant Chief Mechanical Officer. Blueweb Mobile Media PLC is in negotiations with several transit authorities across the country. Their vision is to geo-target specific consumers to capitalize on local markets. Blueweb Mobile Media has put together the perfect solution because of the fact that they do not need a database to target the end users.
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