Blueweb Mobile Media PLC
Blueweb Mobile Media Expands Market Footprint With the National Hockey League’s Florida Panthers
Blueweb Mobile Media PLC / Key word(s): Miscellaneous Blueweb Mobile Media Expands Market Footprint With the National Hockey League's Florida Panthers Sunrise, FL, November 1, 2011- The Florida Panthers Hockey Club have signed an exclusive agreement with Blueweb Mobile Media PLC (Frankfurt Stock Exchange: BWC: GR) in a strategic move to bring cutting edge Mobile Technology to the Bank Atlantic Center and the team. 'Our partnership with the Florida Panthers Marketing Team means more than just selling Mobile Advertisements at the Bank Atlantic Center' stated Daniel Kinney, CEO of Blueweb Mobile Media. 'With our technology and development capabilities along with the Florida Panthers strong advertising sales team, the partnership is a win/win for both organizations. With our ever expanding network of downtown markets, we've created a platform for local advertisers and retailers to drive traffic directly into storefronts at the exact time that consumers have their wallets in their hands. Everyone loves the Groupon model, including the Florida Panthers, and we intend on taking it to the next level. By utilizing our geo-targeting business model, we don't need a huge database of email addresses or cell phone numbers. All we need are consumers ready to spend money. With the Panthers sales team and their huge network of clients, the relationship will be one that generates enormous revenues not just at the Bank Atlantic Center, but across the entire Blueweb Network.' Revenues from the Bank Atlantic Center and the Florida Panthers National Hockey Club are already being forecasted above $150,000.00 for the 2012 Season. Major national brands such as Jiffy Lube are budgeting out for a complete media buy of the technology, which should come to fruition in December. Expected revenues from them alone will be $48,000.00 The revenue potential expected to net from a downtown area is enormous. The 'Digital Downtown' model combines Proximity Marketing via Bluetooth and WiFi, Interactive Wayfinding Directories, and Mobile Application development specific to each geographical area. These technologies in combination will give Blueweb Mobile Media an unlimited amount of inventory. Revenues will run into the $1,000,000 mark annually per venue. Blueweb Mobile Media has entered into negotiations with at least 10 of South Florida's most trafficked downtowns, including Las Olas in Fort Lauderdale, Coconut Grove in Miami, and 5th Avenue in Naples. The network will give local restaurants, shops, and specialty stores the ability to hit their target market at the right time. With an ever expanding portfolio of venues and agencies, Blueweb Mobile Media is in the process of building the largest Geo-Targeted, location-based WiFi and Mobile Media network in the US. Since the arrival of Proximity Marketing in the States, Blueweb Mobile Media has capitalized on the fledgling market. When asked to comment on the newly formed relationship between the two organizations, Pedro Goncalves, Executive VP and Chief Marketing Officer of the Florida Panthers and Bank Atlantic Center had this to say: 'Blueweb Mobile Media is the go-to partner for any and all mobile initiatives and projects run by the Bank Atlantic Center and the Florida Panthers hockey club. Whether it's mobile applications, WiFi hot zones, QR Code development, or SMS programs, Blueweb Mobile Media keeps us on the cutting edge in terms of engaging and interacting with all of our constituents. Beyond this base partnership, we continue to work with Blueweb Mobile Media to better activate our corporate partners from a mobile standpoint, particularly when it comes to geo-targeting initiatives that can engage specific areas and demographics, and give local, regional and national advertisers an incredible return on their mobile technology investment.'
About Blueweb Mobile Media PLC
About the Bank Atlantic Center and the Florida Panthers End of Corporate News 01.11.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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