Urban Airship
Broadway Voice Teams With Gimbal and Urban Airship to Power Contextual Mobile Engagement With Broadway Audiences

DGAP-News: Urban Airship / Key word(s): Miscellaneous

2016-01-22 / 15:00
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

NEW YORK, NY --(Marketwired - January 22, 2016) -   Broadway
Voice, a global media and mobile technology company, today
announced that Playbill(R) Passport is now available in all
Broadway theatres serviced by the classic Playbill magazine,
offering a mobile, interactive companion to address the entire
theatre-going experience.

Broadway Voice has partnered with the iconic Playbill(R) brand to
deliver the Playbill Passport app, which uses Gimbal's location
and proximity-technology and Urban Airship's mobile engagement
platform to message Broadway audiences when they are in the
theatre, before the show, during intermission and after the
curtain comes down.

'Playbill Passport allows us to expand on the services we've been
offering to Broadway audiences for over 130 years,' says Philip
Birsh, President and CEO of Playbill. 'Broadway just had its
best-attended and highest-grossing year to date. We are in the
midst of an exciting theatrical renaissance. Times Square is
booming with new businesses, thousands of offerings and no real
touchstone to maximize the experience. Theatregoers have come to
rely on their Playbill and the information therein for over a
century. Playbill Passport will expand on that service by giving
audiences a way to learn and interact with the show they are
seeing, attend other shows of interest, obtain practical
theatre-related information, use discounts and take advantage of
all Times Square has to offer.'

A combination of Gimbal proximity location services and
technology around the 41 Broadway theatres trigger Urban
Airship's platform to deliver a variety of messaging experiences,
welcoming theatregoers, providing content personalized to their
interests and the show they are seeing, as well as nearby
entertainment offers spanning restaurants, bars and other venues.

Playbill Passport is designed to service those planning their
upcoming theatre experiences providing ticketing information,
local travel and reservation services for nearby restaurants and
attractions. Inside the theatre, users have the ability to scan
their Playbill cover to access premium show content (its players,
creators, photos and videos) and can access this content at any
time afterward, in addition to sharing their memories on all
social platforms. Through the app, users also have access to
essential and fun show and theatre information including run
time, intermission, concession and other services available in
the theatre.

'We are thrilled to be working with Playbill to help bring
Playbill Passport to Broadway audiences. The strength of
Playbill's brand and content coupled with our location and
proximity and mobile engagement technology provided by Gimbal and
Urban Airship is a real game changer for the Broadway Industry.
It changes the way that theatregoers experience and engage in the
entire theatre experience,' said Anhthu Nguyen, Chief Operating
Officer of Broadway Voice.

Playbill Passport is currently available in the iTunes app store
and can be downloaded at www.playbill.com/getapp. An Android
version will be released in 2016.

About Broadway Voice

Broadway Voice is a technology media company that provides
state-of-the-art mobile solutions to the live theatre industry.
Using a complete suite of integrated technologies for Apple iOS
and Google Android, Broadway Voice seeks to engage Broadway
theatregoers in an amazing, social infotainment experience
creating a one-of-a-kind, and all immersive, contextual and
personal mobile interaction that drives significant social
engagement and entirely changes how audiences view live theatre.
Visit www.bwayvoice.com for more information.

About Gimbal

Gimbal, Inc. is connecting enterprises with their customers in
exciting new ways by providing leading-edge mobile technologies
and solutions. With advanced geofencing, the world's largest
deployment of industry-leading Bluetooth Smart beacons,
location-based engagement, analytics, unmatched security features
and privacy controls, the Gimbal platform helps drive mobile app
engagement and loyalty. Visit www.gimbal.com for more
information.

About Urban Airship

Urban Airship is leading the movement of mobile innovators,
helping them build high-value relationships through mobile apps
and mobile wallets. Its mobile engagement and insight products
mobilize all aspects of a business, powering exceptional mobile
and omnichannel customer experiences. Studies have found that
Urban Airship's engagement solutions can drive an 878 percent
return on investment for customers and overcome APPathy by
increasing app user engagement 4X and doubling retention.
Thousands of companies and some of the most demanding brands in
retail, media & entertainment, sports and travel & hospitality,
trust Urban Airship to deliver the mobile moments that matter to
their customers and their business. For more information, visit
www.urbanairship.com and follow us on Twitter @urbanairship.

About Playbill(R), Inc.

Since its inception in 1884, PLAYBILL has become synonymous with
the legitimate theatre and is an internationally known trademark
and symbol of the arts. Playbill Magazine, which can be found in
theatres and classical arts venues throughout the country,
proudly serves every Broadway house as well as the country's most
prestigious fine arts institutions, including Lincoln Center,
Carnegie Hall and the Kennedy Center. In 2016 Playbill presses
will roll out 3.5 million programs monthly for nearly 100
theatres in 24 cities. Playbill.com was established in 1994, and
has since grown to become the leading source of theatre
information on the web and has expanded to a suite of online
offerings including Playbill Vault, Playbill EDU, Playbillder,
and more. Visit www.playbill.com for more information.



Media Contacts:

For Broadway Voice:
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3d6PVDaOjl
3hKciWHOhAImG3eYm5X7ROiXBDANU1gcZCM%3d 
212.655.9883

For Playbill:
Blake Ross
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3dk8j2AyvX
KvnDCXe2n6zVybgUMcenVX%2bnvjJjKAqJ2mg%3d 
646-751-4126

For Gimbal:
Keri Danielski
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3dXK%2fQBM
x%2bQNDnertNKrsNSK1Ihoxf%2fWtv4SMjYEk1Am8%3d 

For Urban Airship:
Evie Smith (North America)
Matter Communications
971-246-7896
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3dQa9vAuuo
2x69Cj%2fJQUIhV3IFsLfVWiS5cPhIwI0eNR8%3d 

Adrian Ma or Sarah Boulton (EMEA)
Fanclub PR
+44 207 096 1375
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3dfHfcxbXV
GvjIaSh8VTs0A767EGym7qHr1OdHdXvnXTY%3d 
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3dCb0UU6rm
j%2fGyAqWmxd8YKUAZMGZaDU5y6FjbZVhrVk0%3d 

Corey Gault
Urban Airship
+1 971-200-4507
Email contact: https://go.marketwire.com/Public/InformationReques
tForm.aspx?id%3d2FQSAqNE44eBXKBqrudimQ%3d%3d%26contact%3d6jMtjqhq
HLMBJl2RPQHsh2aQymsTLEIJBumYb%2fmlluk%3d 

News Source: Marketwire


---------------------------------------------------------------------------

2016-01-22 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------


     Language:    English        
     Company:     Urban Airship  
   
   
                  United States  
   
   
     End of News    DGAP News Service