Mobile Loyalty PLC
CORRECTION: Mobile Loyalty: Financials for 2011
Mobile Loyalty PLC / Key word(s): Preliminary Results CORRECTION: Mobile Loyalty: Financials for 2011 Malmö/Frankfurt/London, March 22, 2012 – Mobile Loyalty PLC, a fast growing service provider for Mobile Advertising and Mobile Marketing, announces the results of financial year 2011: Revenues for the period totalled 0.415 million Euro, an increase of 52.5%. Operating profit amounted to ‐0.812 million Euro before one‐off charges of 0.624 million Euro associated with the IPO and capital raising, and 0.361 million Euro in amortization. These financials do not reflect the acquisition of Scandvision Holding AB. 'During the year, the first commercial launches based on our technology platform took place with a very positive response from consumers, advertisers and customers. With these customers as references, we have noted a large increase in the interest in our products and services within the media segment as well as among the group's big brand clients', said Nicklas Gerhardsson, CEO of Mobile Loyalty. Mobile Loyalty completed an IPO on the Frankfurt Stock Exchange (Open Market) in 2011 and executed a secondary listing in Sweden. Mobile Loyalty Swedish Depository Receipts ('SDR') started trading on AktieTorget, Stockholm, in the first quarter of 2012. Mobile Loyalty is well positioned to continue its aggressive expansion, organically as well as through acquisitions. As a part of this expansion, Mobile Loyalty entered into agreements to acquire Scandinavian Advertising AB and Scandvision Holding AB in mid 2011. After the end of the financial year 2011, an additional acquisition was conducted with the takeover of 100% of Encons Nordic AB. In the first quarter of 2012, Mobile Loyalty also signed partnership agreements with a number of market participants in the media segment to provide Facebook centric advertising solutions to further enhance its service portfolio. With its acquisitions over the past months, a large number of customers with strong consumer brands, such as Sony, H&M, Pågen, Proviva, Bravo, MQ, JC and IKEA were added to Mobile Loyalty's customer base. The full version of the financial report for 2011 of Mobile Loyalty is available at http://ir.stockpr.com/mobileloyalty/annual-reports About Mobile Loyalty Group Founded in 2006, Mobile Loyalty offers a turn-key white label mobile advertising service for brands and media companies. The service can be launched within weeks, providing media companies with ad services to capitalize on mobile advertising, by using the superiority of mobile specific attributes. Mobile Loyalty lets the customer focus on their core business and leverage on their already existing advertiser and consumer base. Mobile Loyalty's offering includes a set of new ready-made advertising services optimized for all digital platforms (e.g. iPhone, Android, mobile web) delivering efficient embedded advertising, combining web, social media and mobile channels. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace. Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB (www.mobileloyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen. The Mobile Loyalty Group includes Mobile Loyalty Europe AB, Scandinavian Advertising AB, Scandvision Holding AB and Encons Nordic AB. Mobile Loyalty Group has about 50 employees with offices in Malmö, Stockholm and Copenhagen. The company is listed on the First Quotation Board of Deutsche Börse with ticker symbol M8L and ISIN-code GB00B5MVRW60 and on the AktieTorget Stock Exchange in Sweden with the ticker symbol MOBI SDB and ISIN-code SE0004296325. For further information, please contact:
Nicklas Gerhardsson, CEO
Sterner de la Mau, Founder, EVP Business Development
This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America. This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content. End of Corporate News 22.03.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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