ELSA AG
ELSA AG english
Corporate-News announcement sent by DGAP.
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ELSA reorganizes Operations
Management Board downsized – Sales and Marketing integrated into the Business
Divisions
Aachen, July 23, 2001 – ELSA AG, specialist for Internet access, networking
solutions and computer graphics, reorganizes its operations. The company’s
business units, established in the early 90s and until now responsible for all
product- and engineering activities, have been assigned sales and marketing
responsibility and are becoming fully P&L responsible Divisions, reporting to
Theo Beisch, CEO of ELSA AG.
“Market trends and the different business models in the various market segments
rationalize this decision”, said Beisch. “Objective of forming Divisions by
integrating sales and marketing into the business units is to implement a
stronger focus on customers and markets while simultaneously streamlining
responsibility for sales and earnings”.
Michael Pauly, previously responsible for sales, marketing and customer support,
has left the company in good and unanimous consent.
Background
ELSA is one of the leading providers of Internet access and computer graphics
solutions for the PC. Its product range includes modems, ISDN adapters, ISDN and
DSL routers, graphics boards and monitors. ELSA was founded in 1980 and today
has around 600 employees. In addition to its headquarters in Aachen, Germany, it
also maintains subsidiaries in San Jose (USA), Taipei (Taiwan) and Tokyo
(Japan) as well as in London (UK), Paris (France), Milan (Italy), Madrid
(Spain), Stockholm (Sweden) and Eke (Belgium). Since June 1998, ELSA AG shares
are traded on the “Neuer Markt” trading segment (WKN 507 360) of the Frankfurt
stock exchange in Germany.
Your press contact
ELSA AG
Corporate Communications
Heiner Dahmen
Eckhart Traber
Sonnenweg 11
52070 Aachen
Germany
Tel.: +49-241/606-1144
Fax: +49-241/606-1149
pr.international@elsa.com
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end of message, (c) DGAP 23.07.2001
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