Goodyear
Goodyear Challenges Kids to Draw the Best Tire of the Future for Enjoying Winter

DGAP-News: Goodyear / Key word(s): Miscellaneous

2015-11-18 / 09:59

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LONDON, UNITED KINGDOM --(Marketwired - November 18, 2015) -  To
celebrate the launch of the new Goodyear winter tire -- the
UltraGrip Performance Gen-1, Goodyear announces today the launch
of its #ReinventingTheWheel competition. Through the campaign
website, Goodyear invites kids aged between 6 and 11 to draw the
tires of the future and submit their piece of art by the 9th of
December.

Winter is a magical time in a child's life. The wonder of
snowmen, the thrill of snowball fights, and the coziness of hot
cocoa by the fire make winter a season to look forward to all
year long. Nevertheless winter also has its downsides like snowy,
icy, slippery and hazardous roads. This year, children can help
Goodyear innovate and find the perfect balance between safety and
imagination by inventing the winter tires of the future!

To participate in the competition, children need to color a car
drawing template, and add the best tires of the future they can
think of. Parents need to download the car drawing template on
the campaign's website --
http://www.reinventingthewheel.goodyear.eu and then submit their
child's piece of art via the same campaign website.

Participants can win an all-in family ski trip for five persons
at the French ski resort Les Arcs 1800. The competition is opened
to Belgium, Netherlands, France and United Kingdom.

'While reaffirming our commitment for more safety and security to
navigate winter conditions, Goodyear also means this program to
stress their focus on innovation. With a history of 44 years of
innovation and over 60 million UltraGrip tires sold, Goodyear
promises more than just tires, Goodyear promises 'peace of mind'
and 'performance,'' states Alexis Bortoluzzi, Marketing Director
Consumer EMEA.

By asking children inventing the tires of the future, Goodyear
invites them taking part in its innovation process, constantly
finding better solutions to enhance the winter tires performance.

This is Goodyear's Innovation Center daily business: the team
studies the science of snow every day to be able to meet higher
safety and security standards.

So have in-depth research led to the development of the new
winter tire, Ultra Grip Performance, which outstands its
predecessors by providing excellent grip and high handling
performance in all winter conditions thanks to the innovative
SnowControl technology that introduces improved siping, an
evolved tread pattern and block stiffness.

What if the next Ultra Grip Performance tire would be inspired by
an insight spotted on the children's drawing? Let's start
reinventing the wheel!

About Goodyear
Goodyear is one of the world's largest tire companies. It employs
about 66,000 people and manufactures its products in 49
facilities in 22 countries around the world. Its two Innovation
Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to
develop state-of-the-art products and services that set the
technology and performance standard for the industry.

For more information about Goodyear and its products, go to
www.goodyear.com/corporate.



Whitney Tritt
Whitney_tritt@goodyear.com

News Source: Marketwire



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2015-11-18 Dissemination of a Corporate News, transmitted by DGAP - a
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Language:    English        
Company:     Goodyear       
 
 
             United States  
 
 
End of News    DGAP News Service  
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