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I-D Media AG: I-D Media realises integrated campaign for the launch of new Toshiba Satellite product line in Central and Eastern Europe, Middle East and Africa
I-D Media AG / Miscellaneous Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- Press Release I-D Media realises integrated campaign for the launch of new Toshiba Satellite product line in Central and Eastern Europe, Middle East and Africa Berlin, 15.04.2008 I-D Media, specialist for innovative, integrated marketing and communications solutions, has won the Toshiba EEMEA account for the introduction of the new Satellite notebooks A300, P300, U400 and PRO U400. The new off- and online campaign will kick off in Central and Eastern Europe, Middle East and Africa at the end of April. The Berlin-based multimedia agency is, starting immediately, responsible for the concept development, creation and realisation of the international launch campaign for the Toshiba Satellite product line. This continues the two companies’ long-standing business relationship in online activities and adds new areas of collaboration offline. By bringing together various forms of communications such as traditional and below-the-line measures, online activities and point-of-sale materials, I-D Media is pursuing an integrated cross-media strategy for the electronics manufacturer. Focussing on the technological advantages and design features of the new notebooks, the campaign targets consumers and business customers from Poland to Russia and Israel to South Africa. This highlights the fact that I-D Media, thanks to its IT expertise and integrated marketing know-how, is optimally positioned to create ideal solutions for its clients. An innovative concept proposal in combination with state-of-the-art technical competence gave the Berlin agency the nod. Leading the Toshiba team are Domenico Gargarella, Head of Marketing, together with the marketing specialists Nina Deppenkemper and Marion Trommeschläger. About I-D Media AG Since its establishment in 1988, the company has developed into a provider of innovative marketing and technological solutions. The service offering consists of strategic marketing consulting, creative concept development and design, and the production of integrated communication solutions, as well as their integration into existing system environments. At the same time, the company consistently connects creative ideas with the efficient application of a full range of communication tools. In addition to its headquarters in Berlin, I-D Media also has operations in London. Its international customers include: BMW Bank, eBay, CMA, Plus, JT International (Camel, Mild Seven, Salem, Winston), Ligne Roset, Nintendo, Premiere and Toshiba. About Toshiba Europe GmbH Toshiba Europe GmbH, based in Neuss, Germany, is part of the globally operating Toshiba Corporation, Tokyo, whose corporate history stretches over 130 years. Today, with 161,000 employees and sales of USD 53 billion (FY2003-04), the corporation ranks as one of the world’s largest IT and electronics companies. With sales of EUR 1.955 billion in FY2003-04, Toshiba Europe GmbH in Neuss – including the production facilities in Regensburg – employs more than 900 people. Toshiba Europe GmbH in Neuss is the European headquarters for computers systems, projection and display technology, storage media and home entertainment. Sales and marketing operations for copiers, fax machines and document management solutions are overseen by Toshiba TEC Germany Imaging Systems GmbH, which is also based in Neuss. Contact: Kirsten Tag Corporate Communications I-D Media AG Ohlauer Straße 43 10999 Berlin 030 25 947 131 kirsten.tag@idmedia.com www.idmedia.com 15.04.2008 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: I-D Media AG Ohlauer Strasse 43 10999 Berlin Deutschland Phone: +49 (0)30 25 947-0 Fax: +49 (0)30 25 947-111 E-mail: ir@idmedia.com Internet: www.idmedia.com ISIN: DE0006228604 WKN: 622860 End of News DGAP News-Service ---------------------------------------------------------------------------
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