IBMC China AG
IBMC China AG:New Marketing Joint Venture
IBMC China AG / Joint Venture/Alliance Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- IBMC Partners with Legendary Retailer for Lilliput Children’s Brand Shanghai, China March 18, 2008 – IBMC CHINA AG (WKN 654193 / ISIN CH0036541933) ('IBMC') has signed a definitive agreement for a joint venture with Paul Liu and Lilliput Kidswear, one of IBMC licensed brands. Mr. Frank Yuan, CEO of IBMC stated 'Mr. Paul Liu, ex-CEO of ETAM China, is the renowned legendary retailer that built ETAM China to 2,400 plus stores within 10 years. We are very fortunate Mr. Liu will be manage Lilliput Children’s brand and utilize his contacts in China department stores to build another career Mr. Paul Liu, remarked 'With my 10 years experience building ETAM, I see Lilliput as a children’s wear line that can fill the void in the marketplace now. I see a great future for Lilliput in China because of the strong design, merchandising, and mix of styles that are ready for the China market.' Sanjeev Narula, Chairman of Lilliput Kidswear added 'we have rapidly opened 150 stores in India, Middle East and now will be able to realize the same growth in China. Mr Paul Liu provides the right partner that knows the industry, marketplace and consumer demand. Our private equity investor Future Capital, the financial services arm of Future Group (Pantaloon Retail), has strongly support the joint venture which is the best and fastest way to enter China. IBMC brand management will contribute the right knowledge of brand management and enhance the investor values over the financial policies and organization.' ABOUT PAUL LIU A Harvard MBA and Chinese French national citizen that returned to China, Mr. Paul Liu helped build ETAM China from the beginning for 10 years. Mr. Liu has great relationship with almost every department store in China. Mr. Liu is ex-CEO of ETAM China that helped build over 2,400 stores. ABOUT LILLIPUT KIDSWEAR Lilliput entered domestic retail with the launch of the 1st Lilliput store in Delhi in August 2002. Since then there has been no looking back for Lilliput. The number of brand outlets has rapidly grown and currently stands at 135 exclusive brand outlets, over 105 large format multi brand outlets like Shopper’s Stop, Lifestyle, Pantaloon, Reliance Trends, Pyramids and more than 450 point of sales. Lilliput has its presence in Bahrain and China and will expand by opening 50 stores in the Middle East and 100 stores in China by 2010-11. Lilliput’s vision is based on strong partnerships and rewarding associations with Private equity fund INDIVISION, a financial arm of Future group. This reflects the company’s commitments towards growth and expansion. ABOUT IBMC CHINA AG (IBMC) http://www.ibmcchina.de IBMC purpose is to open multiple International fashion brands franchise stores all over China. Acting as the master licensee for international fashion brands and retailers, and leveraging its brands recognition, designs, marketing experience and skills, IBMC will open multiple stores for each brand. IBMC stores will either be company owned or franchisee operations to penetrate China, the fastest growing economy in the world. These stores may be in the form of free standing, independent stores or stores/corners within large department stores. Certain of the statements made herein constitute forward-looking statements that involve risks and uncertainties. In such instances, actual results could differ materially as a result of a variety of factors including the risks associated with the effect of changing economic conditions at home and abroad, variations in cash flow, reliance on collaborative retail partners, and on new product development, variations in new product and service development, risks associated with rapid technological change, and potential of introduced or undetected flaws and defects in products and services and other risk factors detailed in forms filed. Jerome Yuan Director of Operations +8621-6230-3101 E-mail: info@ibmcchina.com 27.03.2008 Financial News transmitted by DGAP ----------------------------------------------------------------------
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