LetsBuyIt Group AG
LetsBuyIt Group AG: LetsBuyIt.com implements interactive product pages
LetsBuyIt Group AG / Key word(s): Miscellaneous 15.05.2012 / 08:30 --------------------------------------------------------------------- Corporate News from May 15, 2012 LetsBuyIt AG: LetsBuyIt.com implements interactive product pages - LetsBuyIt.com as a modern form of teleshopping - App in planning stage Zurich, May 15, 2012. LetsBuyIt Group AG, parent company of the website LetsBuyIt.com, and operating a fully automated online price comparison portal with Social Shopping Services, is utilizing proven sales concepts. LetsBuyIt.com describes their interactive product pages, which will be available in the future as an app, as a unique selling proposition, thus differentiating them from competition. Interactive product pages The proven concept of teleshopping sells products in five steps: 1. Product presentation, 2. Product information, 3. Price development, 4. Product demonstration, 5. Assessment. By utilizing this strategy, the teleshopping industry generated approximately 1.5 billion Euros in sales in 2011 with potential for future growth. As far as tactics are concerned, LetsBuyIt.com adopts this procedure and offers their users significantly more content than other price comparison websites, which are limiting themselves to the listing of various items. Upon selecting an item from the result list, LetsBuyIt.com's product presentation takes place by means of a large image (1.) in conjunction with a comprehensive description (2.) and additionally, the information as to the corresponding stores and outlets. The price development is graphically displayed on the same page (3.). It is possible to see a product demonstration as to the usage of the corresponding item via the embedded video (4.). Each item may be commented on and assessed on its product description page, visible for all users (5.). While the interaction during teleshopping is limited to a few phone calls, which are only made by a low number of consumers, LetsBuyIt.com offers a platform for everyone interested to leave comments, upload videos, or get directly involved in the discussions. 'Due to the interactivity of LetsBuyIt.com, the user has the chance to obtain subjective impressions and feedback to a product and to directly scrutinize them as well. Thus, the customer may rely on the correctness of these statements and utilize them to the fullest in the decision-making process', said Izzet Guney, chairman of the board of LetsBuyIt Group AG. App According to a study from Deloitte, more than 45% of all online price comparisons take place via cell phone. In order to serve this market segment as well, LetsBuyIt.com is developing an app to enable the usage of all their services via smartphone. 'Currently, we have completed approximately 30% of the development process. The app's beta version will be finished in the coming months; the first test phase is scheduled for September 2012. The launch shall take place by the end of the year in Germany, England, and France. By the middle of 2013, after the first startup phase, we will introduce the app in all other countries', said Emmanuel Noirhomme, managing director of LetsBuyIt.com. 'The LetsBuyIt app will introduce additional possibilities for the reduction of imbalances in information on the buyer's side for our users. Users will not only be able to familiarize themselves at any time before a potential new acquisition via LetsBuyIt.com and weigh all the pros and cons, but can use the app directly on site, virtually while holding the product in their hands. The app usage will again increase customer satisfaction significantly. Hence, we are looking forward to an extremely positive year of 2013', said Izzet Guney, chairman of the board of directors of LetsBuyIt Group AG. About Letsbuyit LetsBuyIt.com is a website providing price comparison and social shopping services to its users. LetsBuyIt is currently active in France, Germany and United Kingdom with three different website versions. The Company currently reports in its websites over 50 million products sold by more than 1,500 different merchants. LetsBuyIt makes continuous and live updates of its product database and indexes new merchants with their products on a daily basis. LetsBuyIt allows customers to purchase products at the lowest possible price by providing on its website all the actual best practices of online shopping. The aim of the Company is to become the leading shopping portal and an e-commerce online community meeting point. Indeed, distinctive features of LetsBuyIt are the social tools which give customers the opportunity to exchange opinions on their buying experiences, products etc. Some of the characteristic features of the website are therefore interactive tools to give users the possibility to write product reviews, exchange experiences and recommend products. For further information please contact: LetsBuyIt Group AG Emmanuel Noirhomme, Manager Phone: +33 1 83 64 77 38 Leander (Investor Relations and Media Relations, UK) Christian Taylor-Wilkinson Phone: +44 (0)7795 168 157 End of Corporate News --------------------------------------------------------------------- 15.05.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 169820 15.05.2012
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