LR Health & Beauty SE
LR Group with a solid performance in first half of 2022 despite challenging market conditions

LR Group with a solid performance in first half of 2022 despite challenging market conditions

• Group sales on a preliminary basis in the first half of 2022 at EUR 131.5 million
• Normalized EBITDA of EUR 16.5 million
• Business continues to be impacted by the effects of the Russia-Ukraine war
• Sales offensive and upcoming new product launches pave the way for a promising second half-year

Ahlen, 10 August 2022 – LR Global Holding GmbH, the leading digitally-enabled social selling company in the area of high-quality health and beauty products, has announced the results of its business performance in the first half of financial year 2022. Based on preliminary figures, the LR Group generated sales (sales from goods sold) of EUR 131.5 million in the first six months of 2022. This represents a decline of 14.2% compared to the extraordinarily strong previous year’s figure (previous year: EUR 153.2 million). While the COVID-19 pandemic had a positive effect on demand in the first half of the previous year, the general consumer mood was noticeably subdued in the second quarter of the current financial year against the backdrop of the effects of the Russia-Ukraine war and increased consumer prices. This had a corresponding effect on the development of sales in the second quarter, in which the LR Group achieved sales of EUR 62.9 million (previous year: EUR 73.7 million).

Furthermore, the LR Group achieved normalized EBITDA of EUR 16.5 million in the first half of 2022, compared to EUR 22.7 million in the same period of the previous year. This decrease is mainly due to lower sales compared to the previous year.

“In the first half of the year, we have seen that the effects of the war in Ukraine and the consequences of inflation are negatively affecting economic growth. This is accompanied by restrained consumer behaviour in the European markets. As LR Group, we were able to ensure the ability to deliver our products in the first half of the year despite the challenges in the supply chain, also thanks to forward-looking procurement management. In addition, we have turned important levers in the company and were thus able to consistently raise cost reduction potentials. We will continue to pay special attention to this in view of the challenging framework conditions,” said Valdemaras Gordinskis, Vice President Global Controlling and Investor Relations of LR Group.

LR Group prepares product launch for autumn

The LR Group continues to focus on creating the conditions for a sustainably successful company development. A sales offensive in numerous markets is planned for the second half of the year. On the one hand, LR will continue the intensified sales activities for Aloe Vera products on the occasion of their 20th anniversary. In doing so, the partners can draw on a range of currently around 60 Aloe Vera products. On the other hand, various initiatives are running under the motto “Crazy Summer” to support the partners in developing their business in the best possible way. 

“LR’s business model has proven to be very robust in difficult economic times. Due to persistently high inflation, many people are looking for additional income. LR offers a unique opportunity to achieve this very goal. With our sales offensive and the planned launch of new products, we are creating optimal conditions for our partners’ success,” commented Dr. Andreas Laabs, Chief Executive Officer (CEO) of LR Health & Beauty SE.

For the current financial year 2022, the LR Group now expects sales (sales from goods sold) in the range of EUR 260 million to EUR 270 million. Furthermore, EBITDA reported is expected in a range of EUR 22 million to EUR 30 million.

This forecast is based on the assumption that the effects of the war in Ukraine and inflation in the second half of the year will not lead to significant unexpected effects on the LR Group’s business. In this context, it cannot be completely ruled out that a further increase in consumer restraint could also have a noticeable negative impact on the LR Group’s business development.

Overall, the LR Group is currently confronted with global macroeconomic conditions that are difficult to assess. In order to take the resulting uncertainty regarding future business development into account in the best possible way, LR is considering to adjust the financial covenants of the 2021/2025 bond issued by LR Global Holding.

The final figures for the first half of 2022 will be published on the company’s website at https://ir.lrworld.com/ at the end of August.

LR Group
Following the motto “More quality for your life“, the LR Group with headquarters in Ahlen/Westphalia produces and markets various health and beauty products in around 28 countries. As a modern social selling platform, the company combines personal exchange in its community with efficient, digital solutions. This expertise is particularly evident in the “LR Connect” app developed by LR itself, which supports the community in building and developing its business. The community often acting as micro influencers is young, flexible and increasingly uses social media as a sales platform.

LR’s goal is to improve people’s well-being and health with its portfolio – consisting of nutritional supplements and personal care, health representing close to 65% and beauty 35% of our sales. That is why the company continuously develops new products – from the power of nature in combination with the latest scientific findings.

The processing of Aloe Vera has been one of the core competencies of LR Health & Beauty for almost 20 years. Only the valuable inside of the leaf is used for the products. In Ahlen, the company has established one of the most modern Aloe Vera production sites for Aloe Vera Drinking Gels in Europe. LR has been firmly established in the market for over 35 years with around 1,200 employees and more than 300,000 registered community members. LR also established the LR Global Kids Fund e.V. which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions. The commitment to take responsibility in terms of ESG is part of LRs philosophy. Since 2020 LR started using FSC-certified paper, takes various measures to avoid plastic consumption and switched to green power.

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Phone: 02382 7060-106
E-mail: a.kellermeyer@LRworld.com
https://ir.lrworld.com/

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