Mobile Loyalty PLC
Mobile Loyalty PLC Acquires Scandinavian Advertising, a Specialist in Social Media
Mobile Loyalty PLC / Key word(s): Mergers & Acquisitions Scandinavian Advertising specializes in social media advertising on Facebook and Google Malmö/Frankfurt,/London August 16, 2011 – Mobile Loyalty PLC, a fast growing Swedish Mobile Advertising Company, and Scandinavian Advertising today announced that they have entered into a definitive agreement under which Mobile Loyalty has acquired Scandinavian Advertising, This is the first acquisition for Mobile Loyalty following the company's recent listing on the Frankfurt Stock Exchange. Terms of the transaction were not disclosed. Scandinavian Advertising is a specialist in social media with advertising on Facebook and is also a Google certified partner. Customers include Metro Newspaper, Canadian Goose Clothing, Audi, Nelly.com and JC Jeans & Clothes. Sterner de la Mau, Founder and Chairman, said: 'Mobile Loyalty sees great synergies between the two companies. Scandinavian Advertising broadens and opens up Mobile Loyalty's services for mobile advertising to social media and provides Mobile Loyalty customers and advertisers increased effect of their marketing investments.' Additionally, Sterner notes, 'Mobile Loyalty is very excited to be able to broaden its reach into the fast growing area of mobile marketing. According to ABI Research, the total market for mobile marketing and advertising is expected to grow from US $1.6 billion in 2010 to $29 billion in 2014.' 'By partnering with Mobile Loyalty, Scandinavian Advertisings' customers will have new opportunities to reach their consumers and increase the impact of their advertising via mobile marketing.' said Alexander Holmqvist, CEO at Scandinavian Advertising. About Mobile Loyalty Mobile Loyalty offers a turn-key white label mobile advertising service for brands and media companies. The service can be ready to be launched within weeks, providing media companies with ad services to capitalize on mobile advertising, by using the superiority of mobile specific attributes. Mobile Loyalty lets the customer focus on their core business and leverage on their already existing advertiser and consumer base. Mobile Loyalty's offering includes a set of new ready-made advertising services optimized for all digital platforms (e.g. iPhone, Android, mobile web) delivering efficient embedded advertising, combining web, social media and mobile channels. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace. Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe AB (www.mobile-loyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen. www.deutsche-boerse.com, ticker symbol M8L For further information, please contact:
Nicklas Gerhardsson, CEO
Investor Relations contacts: DISCLAIMER This publication constitutes neither an offer for the sale of or an invitation to buy securities of Mobile Loyalty PLC. This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America. This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content. End of Corporate News 16.08.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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