Mobile Loyalty PLC
Mobile Loyalty PLC: Intention to establish a sponsored ADR facility in USA
Mobile Loyalty PLC / Key word(s): Miscellaneous Malmö/Frankfurt, Aug 5, 2011 – Mobile Loyalty PLC intends to establish a sponsored ADR (American Depositary Receipt) programme in the United States. Deutsche Bank has been appointed as the ADR depositary bank for the programme. Mobile Loyalty's shares are listed on the Frankfurt Stock Exchange under ticker symbol M8L and ISIN GB00B5MVRW60. The establishment of the ADR facility is in line with Mobile Loyalty's ongoing strategy to grow and globalize the company's core business: a mobile marketing and personalized mobile advertising provider to media companies. Nicklas Gerhardsson, CEO of Mobile Loyalty says:' Since our decision to go public we have been highly committed to become quickly one of the leaders in mobile marketing and mobile advertising, a market more or less exploding in growth. The Company now wants to improve the visibility of its stock in the US and the addition of the ADR program will facilitate investors' access to the Company' ADR programme An American Depositary Receipt (ADR) is a negotiable US dollar denominated certificate representing ownership of shares in a non-US company. Mobile Loyalty ADRs represents its ordinary shares deposited with the depositary bank, to underlie such certificates and carry the rights attached to them as detailed in the Deposit Agreement. Holders of ADRs have the right to receive dividends in US dollars. ADRs were specifically designed to facilitate the purchase, holding and sale of non-U.S. securities by US investors. Mobile Loyalty offers a turn-key white label mobile advertising service for media companies Mobile Loyalty connects consumers, advertisers and local dealers through embedded mobile advertising services. Mobile Loyalty offers a turn-key white label service ready to be launched within weeks, providing media companies with ad services to capitalize on mobile advertising, by using the superiority of mobile specific attributes. Mobile Loyalty lets the customer focus on their core business and leverage on their already existing advertiser and consumer base. Mobile Loyalty's offering includes a set of new ready-made advertising services optimized for all digital platforms (e.g. iPhone, Android, mobile web) delivering efficient embedded advertising, combining web, social media and mobile channels. Media companies benefit from the ability to source new mobile advertising revenue without the burden of upfront development costs in an increasingly changing marketplace. Mobile Loyalty PLC is the holding company of Mobile Loyalty Europe (www.mobile-loyalty.com) based in Malmö, Sweden with offices in Stockholm and Copenhagen. www.deutsche-boerse.com, ticker symbol M8L For further information, please contact:
Mobile Loyalty PLC
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US investors DISCLAIMER This publication constitutes neither an offer for the sale of or an invitation to buy securities of Mobile Loyalty PLC. This document is not an offer for securities for sale in the United States of America. Securities may only be sold or offered for sale in the United States of America following their prior registration in accordance with the provisions of the U.S. Securities Act of 1933 as amended or, without prior registration, only on the basis of an exemption. The shares of Mobile Loyalty PLC are not and shall not be registered in accordance with the provisions of the U.S. Securities Act of 1933 as amended and are neither sold nor offered for sale in the United States of America. This document is only distributed to and targeted at (i) persons outside of the United Kingdom or (ii) professional investors pursuant to Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 or (iii) companies with assets and other persons with assets pursuant to Articles 49(2)(a) to (d) of the Order (with these persons being referred to as 'qualified persons'). All securities referred to here are available to qualified persons only and any request, offer or agreement to obtain, purchase or acquire such securities by any other means shall only be made in relation to qualified persons. Individuals who are not qualified persons should under no circumstances take action on the basis of this information or its content. End of Corporate News 05.08.2011 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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