Mobile Loyalty PLC
Mobile Loyalty PLC raises SEK 10 million in new capital
Mobile Loyalty PLC / Key word(s): Capital Increase Mobile Loyalty PLC raises SEK 10 million in new capital. Malmö/Frankfurt/London, 11 April, 2012. Mobile Loyalty recently received an expression of interest from a number of international investors about investing in the company. The Board has decided on a private placement of SEK 10 million at a share price of SEK 2,00 per share. We recently received a request from a small group of primarily international investors who were interested in investing in the company, says Nicklas Gerhardsson, CEO, Mobile Loyalty. Four international investors invest a total of SEK 8 million at a share price of SEK 2,00 per share. Concurrently, Sterner de la Mau, Chairman and founder, purchases shares for SEK 2 million on the same terms. However, his investment is subject to the approval by the Annual General Meeting on May 31, 2011. In total, the Group raises SEK 10 million and issues 5 million new shares in accordance with the authorization by the General Meeting in 2011. The total number of shares after this issue amounts to 43 360 034 shares. We are realizing an increasingly stronger interest from the capital markets as well as from our customers regarding our mobile advertising solutions, which was most recently manifested by our agreement with the TV4 Group. Through this private placement, we have the opportunity to increase the speed of our market investments. The market for mobile advertising has started to accelerate in earnest, says Nicklas Gerhardsson. About Mobile Loyalty Group Mobile Loyalty offers unique solutions and services in the most rapidly growing sector of marketing and advertising – mobile advertising – that is projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015 according to the Gartner Institute. Mobile Loyalty's business model is built around revenue sharing with its customers who primarily operate in two sectors: * Advertising platforms for the media segment, for example newspapers, magazines, TV, and radio. * Advertising and communication solutions for brand companies and retail. Mobile Loyalty PLC is listed on the Open Market Stock Exchange, Frankfurt (ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty Europe AB, Scandinavian Advertising, Scandvision Holding AB and Encons Nordic AB. Mobile Loyalty has about 50 employees.
About Mobile Loyalty PLC
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164450 11.04.2012 |