Mobile Loyalty PLC
Mobile Loyalty PLC raises SEK 18 million in new capital
Mobile Loyalty PLC / Key word(s): Miscellaneous Mobile Loyalty plc: Raises SEK 18 million in new capital London/Frankfurt/Malmö, August 15, 2012 Mobile Loyalty plc, the mobile advertising company traded on Frankfurt Stock Exchange (ticker: M8L) and AktieTorget, Stockholm (ticker: MOBI SDB) (the 'Group') announces that it has raised SEK 18.1 million in new capital through a private placement. The Board has since the AGM 2012 a mandate to raise additional capital for the Company as previously communicated. With this authorization, the Company has carried out a private placement. 'This is a great token for the business opportunity that Mobile Loyalty is addressing and the groundbreaking way we are pursuing this opportunity. We are delighted with the interest and support from these investors, and that we have completed this private placement during the summer and in such volatile market conditions.', says Nicklas Gerhardsson, CEO Mobile Loyalty. The common shares were subscribed for at SEK 2.00 per share, representing a premium of 8.7% relative to the Group's average share price on AktieTorget in June of SEK 1.84 per share. Of the capital raised, SEK 16.2 million represented a cash issue and SEK 1.9 million represented an issue against payment. During 2012, the Group has entered into a commercial phase with focus on sales and marketing. With the new capital raised, the Group can more aggressively pursue, finance and execute its growth strategy, and accelerate its efforts to deliver and implement mobile advertising solutions to TV and newspaper companies. 'We have had an exciting year thus far, having completed the acquisition of ENC and Scandvision; launched new products and won new newspaper and TV customers; and raised new growth capital. Going forward, with this additional capital we can be more aggressive and quicker at selling and implementing our solutions.', comments Nicklas Gerhardsson. Both new and existing investors participated in this private placement; none of these investors owns 5% or more of the Company's shares. As a result of this private placement, the Company's total number of shares will increase by 9,050,000 shares to 55,915,493 shares. About Mobile Loyalty Group Mobile Loyalty offers unique solutions and services in the most rapidly growing sector of marketing and advertising – mobile advertising – that is projected to grow from USD 1.6 billion in 2010 to USD 20 billion in 2015 according to the Gartner Institute. Mobile Loyalty's business model is built around revenue sharing with its customers who primarily operate in two sectors: * Advertising platforms for the media segment, for example newspapers, magazines, TV, and radio. * Advertising and communication solutions for brand companies and retail. Mobile Loyalty plc is listed on the Frankfurt Stock Exchange (ticker M8L) since July 2011 and on AktieTorget, Stockholm (ticker MOBI SDB) since January 2012. Mobile Loyalty Group includes Mobile Loyalty Europe AB, Scandinavian Advertising AB, Scandvision Holding AB ('Scandvision') and Encons Nordic AB ('ENC'). Mobile Loyalty has about 50 employees. For more information, please contact:
About Mobile Loyalty plc Mobile Loyalty is a leading service provider in the hosted personalized mobile advertising arena. The Company's solutions are offered on a hosted Software as a Service (SaaS) basis that makes it possible for media and brand companies to effortlessly launch mobile advertising services within a few weeks. A key benefit for media companies is that they can quickly generate new, incremental advertising revenues without making any investments in development and technology. Media and brand companies also avoid the work associated with developing, adapting, and maintaining new mobile apps and mobile web sites as new platforms and technologies are being launched at a constantly higher speed. End of Corporate News 15.08.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
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