MS ‘Deutschland’ Beteiligungsgesellschaft mbH
MS DEUTSCHLAND Beteiligungsgesellschaft mbH sees possibility for a slight miss of 2014 targets and establishes new management structure
MS 'Deutschland' Beteiligungs GmbH / Key word(s): Miscellaneous 30.07.2014 09:00 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- * Generation of new customers develops unsatisfactory * Sales could remain almost 6 percent below FY14 target level * Christopher Nolde leaves the management and the company * Majority shareholder Callista Private Equity initiates encompassing restructuring Neustadt in Holstein, July 30th, 2014 MS "Deutschland" Beteiligungsgesellschaft mbH (MS Deutschland GmbH) informs about a looming miss to internal 2014 sales targets for the cruise ship M/V DEUTSCHLAND. According to current status the deviation of sales versus FY14 targets stands at slightly below 6 percent and is caused by inadequate sales activities in recent weeks. The analysis of our data shows that the DEUTSCHLAND continues to have high acceptance levels with existing clients. This leads to a very strong development of repeater bookings. These are to a significant part already generated on board and thus are a direct consequence of superior product quality. However, the strategically important generation of new customers, which is a core focus of the sales team, develops weaker than expected. Here new initiatives are required. These are supported by the majority shareholder of MS Deutschland GmbH. Former spokesman of the management Christopher Nolde will leave the executive board and the company by mutual agreement after constructive collaboration. He will also terminate his management contract with Reederei Peter Deilmann GmbH. Christopher Nolde was installed as spokesman of the management by previous majority shareholder AURELIUS AG. The financial resort remains unchanged with Frank Thueringer. The management of MS Deutschland GmbH will be supported by a team of sales, shipping and financial experts provided by Callista Private Equity GmbH & Co.KG. In this context all restructuring options will be on the table. The high potential of M/V DEUTSCHLAND shall be developed at increased speed within the coming months by implementing well-defined sales initiatives. This requires especially speed, flexibility and innovativeness as well as further investment into product quality. Thus attractiveness of the M/V DEUTSCHLAND will be further enhanced during the multi-week dry dock stop-over planned for late 2014 and already today positively affects bookings for the coming years. For further information please contact: Investors Christian Muschick Head of Investor Relations T: +49 4561 396 139 ir@deilmann.de Business Media Axel Mühlhaus T: +49 69 905505 52 amuehlhaus@edicto.de Corporate Information BEIL2 Madeleine Beil T: +49 40 882153220 madeleine.beil@beilquadrat.de On MS "Deutschland" Beteiligungsgesellschaft mbH: MS "Deutschland" Beteiligungsgesellschaft mbH, headquartered in Neustadt in Holstein (Germany), operates cruises worldwide throughout the year as the owner of the ocean cruise liner MS DEUTSCHLAND, also known as the "Traumschiff" from the television series of the same name. With a length of 175m and a width of 23m, MS DEUTSCHLAND as "grand hotel of the high seas" has a total of 294 passenger cabins. Further Information: Capital Market Information: www.msdeutschland-gmbh.de Company Information: www.deilmann.de MS Deutschland TV: www.msdeutschland.tv This report contains forward-looking estimates and statements that were made on the basis of the information available at this time. Forward-looking statements reflect the point of view at the time they are made. MS "Deutschland" Beteiligungsgesellschaft mbH would like to point out that the actual circumstances and, consequently, the actual results realised at a later date may differ from the forecasts presented in this report for a variety of reasons. 30.07.2014 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: MS 'Deutschland' Beteiligungs GmbH Am Holm 25 23730 Neustadt in Holstein Germany Phone: 04561/396-0 Fax: 04561/396-121 E-mail: info@msdeutschland-gmbh.de Internet: www.msdeutschland-gmbh.de ISIN: DE000A1RE7V0 WKN: A1RE7V Listed: Frankfurt in Open Market (Entry Standard) End of Announcement DGAP News-Service ---------------------------------------------------------------------------
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