Bluehill ID AG
MULTICARD LAUNCHES INNOVATIVE CARD SOLUTION IN AUGSBURG’S NEW IMPULS ARENA
Bluehill ID AG / Product Launch Release of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. ---------------------------------------------------------------------- MULTICARD LAUNCHES INNOVATIVE CARD SOLUTION IN AUGSBURG'S NEW IMPULS ARENA Augsburg, 25 August 2009 - Multicard has successfully completed the installation of its advanced card technology in the newly built FC Augsburg Impuls Arena. Together with the two energy suppliers of Augsburg, Stadtwerke Augsburg and Lechwerke, Multicard made what started as a shared vision into a reality, with spectators now having the ability to use three different customer cards inside the arena. Multicard General Manager Jürgen Müller stated, 'This was a successful start to the 2009 season for 1. FC Augsburg and Multicard. Over 19,000 enthusiastic fans were pleased with the smooth entrance into the arena and the ease of payment within the stadium. Upwards of seventy payment points within the stadium are programmed to accept all cards, including the newly issued easyliving combination cards supplied by Multicard! We are delighted to see our card technology delivering such an improved customer experience.' As a specialist in card technology, Multicard seamlessly integrated Legic(R) and other technologies onto one card. This allows three different stadium systems to be used by a cardholder with the various technologies. 'Multicard managed the acceptance of the different customer cards - the easyliving card, KAROCARD, and 1.FC A Card - in the Arena. It is the first time three different cards have been used in a closed payment system and the first time a stadium based its card system on Legic(R) technology', commented Jürgen Müller. Since the payment applet had not yet been installed on the thousands of already distributed KAROCARDS, Multicard offered to update visitor's KAROCARDS right before the match. In order to do so, multiple info points were installed inside the stadium allowing the cards to be newly encoded within seconds. Markus Albrecht, Head of Engineering at Multicard commented enthusiastically, 'Our team has worked hard over the last months to ensure the integration of the different cards with the stadium's backend systems. While behind the scenes we managed a complex process that enabled the three independent systems to inter-operate, the fans enjoyed a convenient and user-friendly solution. Taking this from an original concept sketched on paper, to a reality in a world class stadium is something we are all very proud of!' The KAROCARD and easyliving customer cards issued by the local energy suppliers in Augsburg are prepared to easily add further applications in and outside the Impuls Arena. New applications have already been added by some users and the opportunities for future ones are endless. This offers cardholders the very practical benefit that they only have one plastic card to carry with them, instead of needing a different card for each application. About Multicard AG Multicard AG (www.multicard.com) is a worldwide supplier of card solutions for secure identification programs with in-house capabilities for credential issuance, personalization and fulfillment services for the consumer, government and corporate customers. Multicard offers ID systems management and engineering services as well as full implementation and program management. Multicard is also a provider of enrollment and accreditation solutions using data capture equipment for enrollment of ePassport and other government ID and corporate ID applications. About Bluehill ID AG Bluehill ID AG (www.bluehill-id.com) is an international operating company with headquarters in Switzerland and listed on the Frankfurt Stock Exchange (ISIN CH0031958629; Symbol BUQ). Bluehill ID is dedicated to the responsible use and development of RFID and other automatic identification technologies. These technologies are used in the fields of security, identification, tracking and further growing applications. The business model of the company is based on combining disciplined acquisitive growth with sustainable organic growth from its Group companies. Contact Hülya Damar Multicard AG Tel: +49 7720 9969 65 Email: h.damar@multicard.com Fabien Nestmann Bluehill ID Tel: +41 44 78 38 043 Email: fbn@bluehill-id.com 25.08.2009 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: Bluehill ID AG Dufourstr. 121 CH-9001 St. Gallen Schweiz Phone: +41 44 783 8043 Fax: +41 44 783 8040 E-mail: contact@bluehill-id.com Internet: www.bluehill-id.com ISIN: CH0031958629, CH0038439490 WKN: A0MUR7 Listed: Open Market in Frankfurt End of News DGAP News-Service ---------------------------------------------------------------------------
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