National Hockey League
National Hockey League Launches Official Czech Website
National Hockey League 06.10.2011 09:00 --------------------------------------------------------------------------- Czech Website Joins 5 Additional New NHL Websites in Finnish, German, Russian, Slovak and Swedish Will Emphasize Territory-Specific Video Content and Showcase European-Born NHLers NEW YORK, Oct. 6, 2011 (GLOBE NEWSWIRE) -- The National Hockey League(TM) (NHL) today announced the introduction of a new official website published in Czech as a complement to the English-language NHL.com. The NHL(TM) has also introduced websites in Finnish, German, Russian, Slovak and Swedish. The NHL is the world's top professional hockey league, with more than 26 percent of its players hailing from outside of North America. As a result, NHL(TM) digital media - including broadband experiences and mobile applications - enjoy significant demand from fans around the world. Now, as part of a larger cross-media strategy to better activate International fans of the NHL, the League has created the most relevant, country-specific NHL media experience for the Web. 'The NHL is a true global sport and we continue to see a growing demand from International fans across broadband, mobile and tablet devices,' said Perry Cooper, senior vice president of digital media. 'These new sites are programmed and customized to optimize the fan's experience by emphasizing the local-born players with video-centric content.' Czech Fans Crave Player Content The content strategy for the Czech NHL Web site is to prominently feature the Czech Republic's local-born players such as Jaromir Jagr, Tomas Vokoun and David Krejci, providing regular video interviews of these players in their native languages, special highlight packages of their performance on the ice, and localized versions of their traditional NHL.com player pages. As with the original NHL.com, the new Czech site also will include abundant amounts of video to feed the demand from Czech fans who historically consume more video compared to North American fans. The site will have local staff writers and special guest bloggers throughout the season in the form of players and coaches whose native language is Czech. Other features include the traditional modules currently found on NHL.com, including Featured Stats, Frozen Moments, Polls, Scores, Standings, Schedule, Photo Gallery, Stats and Players. More than 20 percent of the overall digital audience for NHL hockey comes from counties outside of North America, with six countries - Czech Republic, Germany, Finland, Slovakia, Sweden and Russia - representing 50 percent of the International digital audience. Each of these six countries experienced double- or triple-digit year-over-year growth for video starts on NHL.com last year, demonstrating the opportunity for native-language NHL Web sites. About the NHL The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ASN and NHL Network(TM)) and radio (NHL Radio(TM) and Sirius XM Radio). Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer(TM) and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com. NHL, the NHL Shield and National Hockey League are trademarks of the National Hockey League. All Rights Reserved. CONTACT: Kerry McGovern, NHL 212-789-2172, kmcgovern@nhl.com News Source: NASDAQ OMX 06.10.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: National Hockey League United States Phone: Fax: E-mail: Internet: ISIN: US9901379118 WKN: End of Announcement DGAP News-Service ---------------------------------------------------------------------------
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