Now Advertising Production PLC
Now Advertising Production PLC: NOW exclusive ‘Authorised for Wi-Fi’ AirMusicTM devices unveiling at USA CES 2012
Now Advertising Production PLC / Key word(s): Product Launch/Miscellaneous 20.01.2012 / 10:08 --------------------------------------------------------------------- Press Release NOW TM exclusive 'Authorised for Wi-Fi' AirMusicTM devices unveiling at USA CES 2012 Hong Kong - 20th January, 2012, - Now Advertising Production Limited (Ticker Symbol: 7NW) Catch Media exclusively licenses Play Anywhere(R) Smart Cloud platform to Now Network Media Ltd. for 'Authorised for Wi-Fi' connected device. Catch Media, the award-winning provider of a patented licensed Smart Cloud technology platform - Play Anywhere(R), today announces its partnership with Now Network Media Ltd., a subsidiary of Now Advertising Production PLC, headquartered in Hong Kong, an international hi-tech targeted mobile advertising company, to develop, manufacture, deliver and participate in the commercialization of consumer electronic devices. These devices will allow consumers authorised access to their music collections when listening on a Wi-Fi connected wireless speaker device using a smartphone or tablet through Catch Media's Play Anywhere Smart Cloud Technology. Mr Joe Chen, CEO of Now Advertising Production PLC commented: 'Our partnership with Catch Media enables Now to leverage an award winning, patented industry backed platform to enhance our consumer's experience to enjoy their media regardless of their device or operating system throughout their home on our high quality wireless speaker systems.' Mr Chen continued: 'Vendors working with NOW will for the first time be able to enjoy an industry backed integrated technology into Now's products, which will have the authorised 'Wi-Fi Use' stamp of approval.' Mr. Yaacov Ben-Yaacov, co-founder and CEO of Catch Media, commented: 'We are very excited to partner with Now Advertising, which powers devices for brand such as Jensen(R) and Lenco(TM). Having software pre-loaded on every device powered by our Play Anywhere platform will give consumers the maximum flexibility and convenience to have access to their content exactly as they desire.' Mr. Ben-Yaacov concluded, 'With this partnership, NOW will be at the very forefront of offering devices that harness the power of the smart cloud to provide consumers with truly the easiest way to share licensed content across disparate devices and operating systems.' Now's vendors are displaying these devices, powered by Play Anywhere and with the 'Authorised for Wi-Fi' stamp of approval for the first time at CES 2012 and will be available to consumers through retail in quarter one of this year. About NOW Founded in 2003, NOW is a targeted mobile advertising company that specialises in cutting edge, high-tech outdoor advertising and street furniture production services. In 2010 NOW rolled out NowOnline MyMusic and followed that up in 2011 with AirMusic. Both of the services are powered by Catch Media's Play Anywhere technology and both develop targeted adverts and promotions on mobile devices around music users are interested in and play through NowOnline MyMusic, AirMusic and apps alongside outdoor advertisements implementing the technology. About Catch Media Catch Media is a B2B technology company that deploys award-winning patented technology, Play Anywhere (R), and a suite of products that allow its partners to offer consumers seamless and convenient access to their digital content regardless of the distribution method, be it physical or digital. Through its technology, Catch Media also provides our partners with the business intelligence to allow them to better gauge and meet their consumers' needs. The Play Anywhere(R) platform allows transactions to occur among the 'walled garden' clouds that are increasingly restricting the consumer's ability to use and share content as they wish As a DECE/ UltraViolet member and developer partner, Catch Media announced the integration of movies through the Play Anywhere(R) platform at CES 2012 while also providing seamless access through the Play Anywhere(R) interfaces via any smartphone or tablet as well as through the Web, set top boxes, Smart TVs and any many other connected devices. Forward-looking statements Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Contact Investor relation Thomas Chan Phone:+852 6387-6337 email:ir@nowapplc.com End of Corporate News --------------------------------------------------------------------- 20.01.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 153484 20.01.2012
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