Now Advertising Production PLC
Now Advertising Production PLC: NowOnline MyMusic is catching up the legitimate digital music trend
Now Advertising Production PLC / Key word(s): Market Report/Miscellaneous 05.01.2012 / 11:00 --------------------------------------------------------------------- Press Release NowOnline MyMusic is catching up the legitimate digital music trend Hong Kong - January 5th, 2012 - Now Advertising Production Limited (Ticker Symbol: 7NW) When technologies make digital music easily available on internet since almost twenty years ago, piracy music was believed dominating the music industry, while Baidu and Foxy are labelled the two major downloading technologies of this kind. But changes happened critically in the 2011. In May, spokesman of Baidu, Kuo Guang, confirmed Baidu had launched the beta version of its genuine listening music service, Ting, that Baidu pay copyrights for user's download music or play online, confirming Baidu's legitimate music service model. In October, Foxy software was found not available for downloaded anymore, while current users found their Foxy software was being remote removed from their PC. Foxy made an official statement on 23rd October terminating the service. Foxy was then disappeared from the earth. Joe Chen, CEO of Now Advertising Production PLC, said, 'It is believed that many piracy music users did not pay the music because of money, but more may be because of the complication dealing with the conventional music sales mechanism as well as the complex digital right management in accessing them across devices, networks. When the 2010's music sales technologies become convenience and fit to the modern mobile life modern, potential music sales market could be four to five times larger than current revenue. NowOnline MyMusic Lite beta was announced in 2011, is a legal scan-and-match music locker powered by Play Anywhere which is the first fully licensed service of its type, backed by the music industry, over 6 million fully licensed tracks available. MyMusic Cloud 'finger print' users' computer's music collection, and allows them access from anywhere they are in the world on their iPhone, iPad, iPod Touch, Android phone and tablet, Blackberry, WP7 phone, any connected computer, MAP and other smartphone OS devices. MyMusic app is convenience, available for download or embedded to partner's hardware like MAP and Docking Partner.' About Now Advertising Production Limited Now Adverting Production Limited provides hi-tech outdoor advertising media production services at the high end since 2003, had developed the cloud based NowOnline web media business platform since 2009. NowOnline is growing with the rapid smartphone and cloud computing contents penetration, provides legitimate industrial platform and solution for the mobile cloud computing content services. In which, MyMusic is a scan-and-match legal music locker, AirMusic is an indoor wireless music streaming license, both powered by Play Anywhere backed by the music industry. Streaming music files between devices is infringement against music rights, like emailing a music file from one PC to another PC. MAP and all other wireless music streaming products should be licensed by AirMusic in order to provide a legal quality experience with support from the music industry. MyMusic app is available for download or be embedded to partners' firmware like MAP and Docking Partners. Partners in NowOnline ecosystem are legitimated by the AirMusic license, distributing MyMusic to their channels, profit sharing recurrently from the MyMusic services revenues, as well as the advertising revenue generated from the NowOnilne database growth. Forward-looking statements Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Contact Investor relation Thomas Chan Phone:852 6387-6337 email:ir@nowaplimited.com End of Corporate News --------------------------------------------------------------------- 05.01.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 151745 05.01.2012
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