Olapic
Olapic Expands Its Visual Content Marketing Platform With Acquisition of Piqora

DGAP-News: Olapic / Key word(s): Miscellaneous

2016-03-30 / 11:59
The issuer is solely responsible for the content of this announcement.

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NEW YORK, NY  --(Marketwired - March 30, 2016) -  Olapic, the
premier visual content marketing platform, today announced the
acquisition of Piqora, solidifying the company's position as the
global leader for scalable, enterprise-class visual content
marketing and commerce solutions. Financial terms of the deal
were not disclosed.

Piqora's technology, including content scheduling for Instagram
and Pinterest, measurement, analytics and reporting tools, and
its shoppable Instagram solution Tapshop, will be integrated into
the Olapic visual content marketing platform.

Piqora's products complement Olapic's robust solutions for
collecting, curating, extending, and measuring the impact of
consumer and brand-generated imagery when used across marketing
channels such as e-commerce, email, digital advertising,
retargeting, direct mail, outdoor, and print. As part of the
acquisition, Piqora's San Mateo, CA operations and team will be
merged into Olapic.

'The acquisition of Piqora merges two best-in-class technologies
and creates the industry's most powerful visual content marketing
platform designed to help brands, CMOs, and social teams extract
more value and drive revenue from content,' said Pau Sabria,
co-founder and CEO, Olapic. 'When brands have access and
manageability of high-performing content at scale, it improves
the cross-channel ROI and engagement with consumers.'

Piqora was founded in 2012 with a focus on marketing and data
analytics for Pinterest. Since launch, the company expanded its
strategy to include marketing, commerce, and analytics tools for
other image-based networks such as Tumblr and Instagram to help
advertisers and marketers discover and amplify the most relevant
visual content on mobile destinations.

'The combination of Piqora and Olapic creates a powerful suite of
solutions for marketers to derive deeper insights and realize
greater value by improving the performance of their campaigns
with highly engaging content,' said Sharad Verma, co-founder and
CEO, Piqora.

As part of the acquisition, Olapic is now a Marketing Developer
Partner (MDP) of Pinterest and one of a limited number of
companies to offer content publishing for Facebook, Instagram,
and Pinterest.

'We are excited to be working with Pinterest as a MDP and look
forward to continuing our development of new opportunities for
our customers,' continued Sabria.

This transaction comes on the heels of a banner 2015 for Olapic
with several industry-first technology offerings, inclusion in
marketing partnership programs with Facebook and Instagram, and
continued growth to more than 175 employees in six countries and
hundreds of customers spanning industries including retail,
beauty, e-commerce, apparel, luxury, travel, food, financial
services, and more.

About Olapic

Olapic is the leading visual marketing platform for collecting,
curating, permissioning, and showcasing consumer-generated photos
across marketing channels. Olapic collects consumer photos and
videos from social media sites including Instagram, Vine, Twitter
and Tumblr to help brands and retailers significantly increase
sales and marketing campaign performance by creating more
authentic brand experiences. Olapic is headquartered in New York
City with offices in California, Cordoba, Argentina, The United
Kingdom, France and Germany. For more information on Olapic,
visit www.olapic.com.



Media Contact
John O'Leary
LaunchSquad for Olapic
olapic@launchsquad.com
212-564-3665

News Source: Marketwire


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2016-03-30 Dissemination of a Corporate News, transmitted by DGAP - a
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The issuer is solely responsible for the content of this announcement.

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     Language:    English        
     Company:     Olapic         
   
   
                  United States  
   
   
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