Peach Property Group (Deutschland) AG
Peach Property Group (Deutschland) AG enters into exclusive cooperation with yoo Ltd & ‘yoo inspired by Starck’
Peach Property Group (Deutschland) AG / Key word(s): Alliance Press release – Exclusive collaboration in high-end real estate projects in Germany. – ‘Brand innovator’ strategy of Peach Property Group creates added value for customers. – ‘yoo berlin’ a successful initial project; new joint projects already in the pipeline. Cologne, 29 October 2012 – Peach Property Group (Deutschland) AG – ‘brand innovator’ in the luxury residential property segment and manager of investment properties – has signed a Germany-wide licensing agreement with international design, branding and marketing company yoo Limited, for the exclusive right to develop residential property projects in Germany under the design brand ‘yoo inspired by Starck’. Cementing an already successful partnership ‘yoo berlin’ is located in a unique historical location on the Spree in Berlin-Mitte, offering 95 residential units designed by ‘yoo inspired by Starck’ the design brand under the creative direction of renowned designer Philippe Starck. Due for completion in 2013, around 75% of the condominiums are already notarised or reserved. ‘yoo Berlin’ was also recently granted a number of awards at the European Property Awards 2012 in London, including ‘Best Apartment Europe’, marking the first time the award has been won in Germany. Both partners intend to continue this successful partnership in the realisation of new real estate projects. Peach Property Group already has an attractive project pipeline and is currently in discussions about further construction opportunities that would lend themselves to the ‘yoo inspired by Starck’ brand. Bernd Hasse, CEO of Peach Property Group (Deutschland) AG, commented: ‘This exclusive cooperation with yoo enables us to combine the competence of Peach Property Group in developing unique real estate projects with the inspiring design concepts of ‘yoo inspired by Starck’. The collaboration gives us a competitive advantage in the German market and will further cement our leading position in the luxury residential property segment.’ John Hitchcox, Chairman of yoo, said: ‘We are delighted to cement an exclusive partnership with Peach Property Group for ‘yoo inspired by Starck’ in Germany. During our many years of collaboration, Peach has proven its shared vision and commitment to creating inspiring residential spaces that better meet the needs of today’s modern urban dwellers. ‘yoo berlin’ exemplifies this, and we look forward to strengthening our already successful collaboration while continuing to seek to enhance the way people live in Germany through design-led spaces.’ Philippe Starck, Creative Director of yoo inspired by Starck, added: ‘yoo is not about buildings. It’s about the people that live in them. With our new collaboration with our friends at Peach Property Group, if it means I can bring a little more love, and a little more life to those people in Germany, then I am very happy.’ Contacts Media About Peach Property Group Deutschland Further information can be accessed at www.peachproperty.de End of Corporate News 29.10.2012 Dissemination of a Corporate News, transmitted by DGAP – a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP’s Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de |
Language: | English | |
Company: | Peach Property Group (Deutschland) AG | |
Im Zollhafen 24 | ||
50678 Köln | ||
Germany | ||
Phone: | +49 (0)221 29923 0 | |
Fax: | +49 (0)221 29923 200 | |
E-mail: | investors@peachproperty.de | |
Internet: | www.peachproperty.de | |
ISIN: | DE000A1KQ8K4 | |
WKN: | A1KQ8K | |
Listed: | Regulierter Markt in Frankfurt (Prime Standard) | |
Notierung vorgesehen / Designated to be listed |
End of News | DGAP News-Service |
190487 29.10.2012 |