Parlux Fragrances, Inc.
‘Play’ With Rihanna
Parlux Fragrances, Inc. 15.02.2011 22:39 --------------------------------------------------------------------------- New Sexy, Innovative Interactive Website for Reb'l Fleur by Rihanna Allows Fans to Explore the Playful Romantic Duality of the Pop Icon FORT LAUDERDALE, Fla., 2011-02-15 22:39 CET (GLOBE NEWSWIRE) -- Parlux Fragrances, Inc. (Nasdaq:PARL) announced today that Rihanna, Parlux Fragrances, Inc. and Droga5 have released an interactive video website (rihannareblfleur.com), which allows fans to explore both sides of the internationally renowned Grammy award-winning superstar's personality - Reb'l and Fleur - on their own terms. As the centerpiece of Parlux's marketing campaign for Reb'l Fleur, Rihanna's new fragrance, the website is a technological first: it's entirely user-controlled and features a 'palindromic' film and audio track that can be played at full-screen forwards, backwards, slow or at full speed - an entirely new way to explore online video. Using simple movements of a computer mouse, fans can explore two different, abstract stories, depending on which direction they choose to play: in one direction Rihanna is pursuing a mysterious man; in the other, she is breaking free from him. Collaborating with Droga5, music video director Dave Meyers and choreographer Tina Landon choreographed each artist and camera movement to create a seamless story in each direction. Once fans experience Rihanna's duality, they can express their own personality via social media, declaring to Facebook or Twitter whether they are a Reb'l or a Fleur, with unique URLs (goodfeelssobad.com and badfeelssogood.com) driving friends to the site for their own experience. Fred Purches, Chairman and CEO of Parlux Fragrances, Inc. remarks: 'Without a doubt, Rihanna is a unique and dynamic contemporary personality in today's popular music scene. She is an icon respected and recognized for her strength as well as her femininity. Reb'l Fleur expresses the dichotomy of her modern image. The fragrance is playful and sexy yet bold and luxurious. Truly Reb'l Fleur is as timeless in its sensuality as it is youthful in its timely appeal.' ABOUT PARLUX FRAGRANCES, INC. Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige fragrances and beauty related products. It holds licenses or sublicenses to manufacture and distribute the designer fragrance brands of Paris Hilton, Jessica Simpson, Nicole Miller, Josie Natori, Queen Latifah, Marc Ecko, Rihanna, Kanye West, Vince Camuto and Fred Hayman Beverly Hills, as well as Paris Hilton sunglasses. Certain Information Regarding Forward-Looking Statements This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, regarding, among other things, our plans, strategies and prospects, both business and financial. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements of the Company or its industry to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These risks and uncertainties are discussed in the Company's periodic reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligation to update forward-looking statements that may be made herein or otherwise to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. CONTACT: Parlux Fragrances, Inc. (954) 316-9008 Frederick E. Purches, Ext. 8116 Raymond J. Balsys, Ext. 8106 Web site: http://www.parlux.com News Source: NASDAQ OMX 15.02.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Parlux Fragrances, Inc. United States Phone: Fax: E-mail: Internet: ISIN: US7016451038 WKN: End of Announcement DGAP News-Service ---------------------------------------------------------------------------
Aktuelle News
Aktuelle Berichte
Keine Berichte gefunden
Anstehende Events
Keine Events gefunden
Webcasts
Keine Webcasts gefunden