Quash Products PLC
Quash Products PLC : QUASH PRODUCTS SIGNS DEAL WITH UAE STRATEGIC ADVISOR
Quash Products PLC / Key word(s): Miscellaneous 13.12.2011 / 07:00 --------------------------------------------------------------------- Quash Products is delighted to announce that it has appointed Sareem Consultancy as its strategic advisor in the United Arab Emirates, Saudi Arabia, Kuwait, Qatar and other countries within the MENA region, with a view to gaining product distribution for the current range and new range of products. The Middle East has the potential to be a large market for Quash, particularly as Quash products have no alcohol content hence making them highly relevant to the Sharia and Halal-compliant personal care sector. The products are also expected to generate a great deal of interest and usage among non Muslim consumers who find hygiene and sanitising products containing alcohol too drying for the skin. According to a recent survey, cosmetic and personal care products form an increasingly significant part of the approximately Dhs551m ($150m) annual market for Halal products in the UAE. In the Middle Eastern region, the market size for Halal personal care products is estimated to be worth approximately Dhs2.06bn ($560m). While the hospitality, food, packaging, banking and finance industries are already devoting a lot of attention to the development and delivery of Halal and Sharia-compliant products and services, the demand for Halal cosmetics, beauty and personal care products has been relatively slower to take off. But this trend is rapidly changing, with growing consumer awareness and the drive for quality ingredients, making the market for Halal and Sharia-compliant personal care products a high-growth segment with tremendous potential. There are 2 main opportunities which Sareem are pursuing: 1) Religious pilgrimages and religious occasions are conducted on a large scale throughout the Middle East. The main Umra pilgrimage which takes place throughout the year but with high attendance during key religious months such as Rajab, Shaaban and Ramadan. Whilst numbers vary from month to month, attendance is always in the millions. The Hajj pilgrimage which takes place once a year witnesses the participation of approximately three million pilgrims. At both Umra and Hajj, pilgrims have a need for personal hygiene products which contain no alcohol whatsoever. There are other religious pilgrimages to Iran, Iraq and Syria which witness attendance in numbers up to fourteen million. Sareem have identified a huge opportunity for Quash in this sector. 2) Retail is the second opportunity being pursued with people living in the Middle East -- where people are highly cautious of sanitisation -- wanting to buy everyday hygiene products which are made with natural ingredients. With the new products being released by Quash including the handy wipes, foaming hand sanitiser and liquid soaps, there is a full product offering for hand hygiene, whether it be at home, in the workplace, or whilst travelling. Sareem have a great deal of experience in the Middle East with the team having worked on global brands including Emirates (airline), Emaar, Aldar, Dubai Financial Market, Maroc Telecom, Dubai Media City, Rothschild, General Holding Corporation( Abu Dhabi), Arkan PJSC. Commenting on the transaction, Najah Hussein, CEO of Sareem said, 'We are delighted to be working with Quash, we see great opportunities for the range here in the Mena region. It is a unique product range with unique attributes that suits the lifestyle of Muslim and non Muslim residents of the Arab speaking markets.' John Garner, Director of Quash commented, 'We are very happy that Sareem have agreed to advise such a relatively small company as Quash when they usually deal with much bigger clients. We announced our business strategy in September 2011 and gaining distribution into new jurisdictions was a key element. We want to work with credible, professional partners who have a history of delivering success. There is no doubt that Sareem fulfil all these criteria. I look forward to reporting progress in the Middle East as and when it happens.' ** END OF NEWS RELEASE ** About Quash Products plc Quash is an independent, exchange listed company (ticker: QPS1 Frankfurt, Xetra) operating in the 100% natural segment of the personal care market. The Group distributes through a number of major high-street retailers in the UK and is taking steps to further expand the international reach of its natural product range in Europe, Middle East, Asia and North America. Quash is a unique formulation of 100% natural ingredients lab-proven to kill the toughest of germs and viruses without the need for soap or water. In addition to killing 99.9999% of harmful germs, the pleasant smelling Quash formulation moisturises and regenerates skin. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Quash Products plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Registered office: Quash Products plc, 15a Ives Street, London, UK Stock Exchanges: Frankfurt, Xetra ISIN: GB00B743N599; German Code: QPS1; WKN: A0Q7NA End of Corporate News --------------------------------------------------------------------- 13.12.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- 149403 13.12.2011
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