Rebootizer Group PLC
Rebootizer makes next strategic move to benefit from larger addressable market: ANTI-HANGOVER SHAKER to DETOX SHAKER
Rebootizer Group PLC / Miscellaneous 12.07.2010 08:45 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Rebootizer Group plc, the international group focused on the functional food market through its leading hangover shaker, Rebootizer(R) announces the next stage of its strategy as the Group positions itself to benefit from a larger addressable market. Rebootizer(R) was initially created in order to target acetaldehyde, a toxin which is one of the main causes of hangover symptoms and it has achieved a growing level of commercial success across a number of international territories. After benchmarking the worldwide market, the Group's trend and statistical analysis confirmed its initial principal market for the Rebootizer(R) product was young professionals & students, 18 to 34 years old. This is a dynamic and important market segment within the functional food market and the Group has been very successful in addressing this market, initially through the product's properties in combating the toxins associated with hangovers. Rebootizer has also recognized the requirement for a product that offers a broader range of consumers a natural combative to toxins in a broader daily health context (oxidative stress) and the resulting harmful effects on the body in addition to the specific hangover-based symptons. It is clear that under present day life-style conditions, many people run an abnormally high level of toxins (oxidative stress) that could increase their probability of early incidence of decline in optimum body functions. Further consumer analysis has identified that the Rebootizer(R) product had additional appeal in this broader 'detox' market both within the 18-34 age group and also in the larger market where consumers across a broader age range are keen to fulfil an active lifestyle both in work and in leisure time. As part of the move to address this larger addressable market, Rebootizer has decided to improve its original recipe, with the addition of acerola & angelica extracts, in order to fulfill consumers' requirements and concurrently adapt its positioning within the broader market as Rebootizer(R) the detox shaker. Thierry Huguet, Chief Executive Officer stated: 'We have achieved great success with Rebootizer(R) as a natural combative to the hangover toxins. We are certainly seeing increased awareness of Rebootizer(R) in our initial target market as we continue to expand its reach through appointed distributors across a range of international territories. As this roll-out progresses we have been careful to listen to our consumers. We have identified that this unique product can complement its success to date and become just as successful in the larger detox market across a wider age range. This is an entirely addressable market for Rebootizer(R) which we believe will propel the next phase of growth for the Group.' ** END OF NEWS RELEASE ** Rebootizer Group plc is an independent, exchange listed company in the functional food market segment. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Rebootizer Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Rebootizer Group plc, 2nd floor, 14 Hays Mews, London UK www.rebootizergroup.com ISIN: GB00B6194J40; German Code: R3T; WKN: A1CU1Q Stock Exchanges: Frankfurt, Vienna, Xetra 12.07.2010 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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