Universal Outdoor Group PLC
Tangibal Group Plc.: PEARL & DEAN ANNOUNCES PARTNERSHIP WITH TANGIBAL GROUP PLC
Tangibal Group Plc. / Miscellaneous 08.07.2010 08:45 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- The greatest name in cinema advertising, Pearl & Dean, has just signed an exclusive partnership deal with interactive media and experiential advertising leaders, Tangibal Media Ltd, a wholly owned subsidiary of Tangibal Group Plc. The contract makes Pearl & Dean the sole in-cinema provider of Tangibal Media's interactive floor technology, allowing it to expand the network from its current 20 sites to a total of 50 by the end of August through a deal that ensures a minimum amount of revenue to Tangibal. By increasing the number of available sites by 30, Pearl & Dean is providing advertisers the chance to reach and interact with over 2.5 million cinemagoers per month. Tangibal Media, the cinema advertising specialist, also now boasts a full-time, in-house designer available to provide advertisers and brands with designs for interactive projects. The deal follows the successful collaboration between the pair on the world's first interactive 3D cinema game, which was nominated at Cannes Lions. The 'Asteroid Storm' game for O2 allowed families to control a spaceship on the screen from their seats using infrared technology, provided by Tangibal Media. Since the game, Pearl & Dean has attracted an increasing level of big brands to the interactive network including Sony, Royal Caribbean Cruises, British Gas, Disney and Pizza Hut. The network features interactive floor projection in the foyers and ground-breaking interactive 3D technology capability on the cinema screens, allowing audiences to interact with and influence on-screen effects and games. This new experiential style of interactive campaigns aims to entertain, engage and motivate cinema audiences by immersing and involving them in a branded communication. Kathryn Jacob, chief executive, Pearl & Dean comments, 'Admission figures have soared over the course of the past year, so there has been no better time for cinema to experiment with new technologies. Already we've seen amazing success with the interactive technology provided by Tangibal Media, so we are looking forward to seeing more brands getting involved in the future.' Pearl & Dean Pearl & Dean is a successful screen advertising contractor and the greatest name in cinema advertising in the UK. Established in 1953, Pearl & Dean has worked in partnership with cinema exhibitors for over 50 years and its well known sonic logo is held in great affection by many generations of movie lovers in the UK. Still a cool, vibrant brand in today's consumer and business sector, Pearl & Dean is constantly evolving, extending its offering to clients in line with ongoing market requirements. Pearl & Dean is dedicated to growing cinema advertising revenue, both on and off screens, as well as harnessing the consumer appeal of the Pearl & Dean name to develop the company into an entertainment and lifestyle brand. Pearl & Dean is passionate and committed to positively shaping the future health of the film and cinema industry. As part of fulfilling this objective Pearl & Dean is actively involved and represented on all of the industry's leading councils, committees and associations which include the Cinema Advertising Association (CAA), the Screen Advertising World Association (SAWA), All Industry Marketing (AIM) and the Cannes International Advertising Festival. pearlanddean.com In 2006 Pearl & Dean launched a cinema listings website for film lovers everywhere. The consumer site features movie gossip and news, polls and features and an almost unique listings service which allows users to search film times by location. It also offers a DVD rental service and a shop where users can buy movie memorabilia, design their own T-shorts and download ringtones, including the legendary Pearl &Dean 'pa-pa pa-pah' theme tune. ** END OF NEWS RELEASE ** Tangibal Group plc is an independent, exchange listed company in the marketing and advertising segment. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Tangibal Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames, Surrey, KT1 4EH, Great Britain Company Number: 6722835, info@tangibal.com ISIN: GB00B5KMXN41; German Code: TFGA; WKN: A1CVY3 Listed on the Frankfurt stock exchange, Börse Stuttgart and the Vienna stock exchange. 08.07.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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