Universal Outdoor Group PLC
Tangibal Group Plc.: Sony starts its ‘make.believe’-campaign with floor projections of Tangibal Media Ltd.
Tangibal Group Plc. / Miscellaneous 25.01.2010 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- The greatest name in cinema advertising, Pearl & Dean with its partner Tangibal Media Ltd. (a wholly owned subsidiary of Tangibal Group Plc), worked with Sony UK Limited to produce a rounded cinema brand immersion campaign themed to promote the company's new make.believe brand positioning. Specially created make.believe interactive floor projections ran in twenty Cinema foyers across the UK provided by Tangibal Media and Pearl & Dean, running an exclusive make.believe creative. Carl Pring, Head of Brand & Advertising at Sony, said; 'The campaign aims to create a make.believe experience for cinemagoers and features animated projections, interactive floor graphics and exclusive Bluetooth content. What's more 250,000 postcards will be distributed throughout 250 cinemas nation wide offering home cinema prizes. Cinemagoers will be immersed in the world of make.believe where they will see first hand how Sony technology allows incredible experiences to come to life.' Dominic Berger, Managing Director of Tangibal Media Ltd said 'The Sony campaign further endorses the advertising effectiveness of our interactive media networks in the UK.' ***END OF NEWS RELEASE*** Tangibal Group plc is an independent, exchange listed company in the marketing and advertising segment. This news release may contain certain forward-looking statements, expectations, intentions, strategies and beliefs regarding the future. All statements contained herein are based upon information available to the management of Tangibal Group plc as of the date hereof, and actual results may vary based upon future events, both within and without the control of the management, including risks and uncertainties that could cause actual results to differ materially. Management does not take any responsibility to update the contents of this News Release in case new aspects arise or new conditions change the facts available. Tangibal Group plc, 45 The High Street, Hampton Wick, Kingston upon Thames, Surrey, KT1 4EH, Great Britain Company Number: 6722835, info@tangibal.com ISIN: GB00B46RHX45; German Code: TFG; WKN: A0YF5U Quoted on the Frankfurt Stock Exchange Open Market. http://www.tangibal.com Copyright (c) Tangibal Group plc 2010. All rights reserved. 25.01.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de ---------------------------------------------------------------------------
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