Synaptic Digital
VIDEO From Definition 6 and Synaptic Digital: Synaptic Digital is Acquired by Definition 6 Adding Enhanced Digital Content Marketing and Video Production Capabilities
Synaptic Digital 25.09.2012 18:56 --------------------------------------------------------------------------- Owner of TheNewsMarket.com Expands Reach to Tell Brand Stories Via Video and Social Media See content from Definition 6 at: http://inr.synapticdigital.com/EU_Definition6_SynapticDigital/Announcement LONDON, Sept. 25, 2012 (GLOBE NEWSWIRE) -- Synaptic Digital, owner and operator of the content network www.TheNewsMarket.com, announced today it has been acquired by www.definition6.com, a unified marketing agency headquartered in the U.S., expanding content marketing services for digital, broadcast and social media brand campaigns, while nearly doubling in company size. The new company will be in excess of 200 employees, with revenue in excess of $45 million, and will be branded Definition 6 in Europe. The combined entity will enhance the Synaptic Digital offering as an earned media and strategic content distributions company, helping brands such as adidas, Lamborghini, Visit Britain and Novartis, create and distribute content more effectively and efficiently through television and digital channels. Definition 6's award-winning client roster includes top global Fortune 500 brands like Coca-Cola, Mitsubishi Electric and Facebook with projects like the Coca-Cola 'Where Will Happiness Strike Next?'campaign and Facebook's 'Timeline Movie Maker', as well as Center Parcs UK. As part of the deal, Definition 6 has acquired and will continue to invest in www.TheNewsMarket.com, the leading global video distribution platform for media professionals. TheNewsMarket.com is a content network that offers relevant news video that is rights-free and free to use by news professionals for television, news sites or blogs. 'The acquisition aligns with Definition 6's unified marketing strategy, providing a content distribution plan for the video assets our agency creates for brands, while bringing enhanced capabilities to Synaptic Digital's PR agency and brand clients,' says Michael Kogon, CEO of Definition 6. 'With the marketing landscape evolving in the 'always connected' world, brands more than ever need to tell their stories in compelling ways, reaching audiences through traditional, digital, and social platforms. We now have an agency even more equipped to address this.' 'Synaptic Digital's strength is in content marketing and we've created an incredible system to help brands gain exposure and increased distribution for their content,' says Matt Thomson, Managing Director, Europe of Synaptic Digital. 'Combine that with the digital marketing expertise and brand storytelling capabilities already in place at Definition 6, we can better leverage paid, earned and owned media to reach audiences with a brand's content, within the right context, effectively, and with more impact.' 'With the Definition 6 team's ability to create content that emotionally connects with their audience, coupled with their expertise in the digital marketing industry, we are confident that our clients will be thrilled with the additional value we can add to the services we always have and will continue to provide,' said Nick Abramovich, CEO of Synaptic Digital. 'The enhanced value we can bring to our clients who want high quality content with improved strategic distribution through both traditional and digital channels is unparalleled.' The global HQ for the new company will be in Atlanta and the European HQ will be London. The global reach will include offices in Europe, the U.S. and Asia. Definition 6's suite of capabilities will now include a robust content marketing and strategic communications platform, along with its current digital marketing solutions for e-commerce, web development, social media, video and mobile. This is the second significant acquisition for Definition 6 after its deal in 2009 with video post-production shop Creative Bubble, with work resulting in award-winning campaigns like Coca-Cola's 'Happiness Machine'. For more information on this announcement, you can visit www.definition6.com or www.synapticdigital.com to learn more. ABOUT DEFINITION 6 Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology. Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Mitsubishi Electric, La Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit http://www.definition6.com About Synaptic Digital Synaptic Digital (www.synapticdigital.com) helps brands tell their stories across earned, owned and paid media through newsworthy, informative video. General Motors, Honda, Procter & Gamble, American Express, GlaxoSmithKline, Siemens, Intel, NATO, Ericsson and others rely on our expert video services, targeted multimedia news releases, narrative marketing, digital media centers, and www.thenewsmarket.com, the world's largest content exchange for journalists and influencers, to connect with their audiences in measurable ways. We are privately held and headquartered in New York, with offices in London, Ahmedabad, Beijing, Chicago, Denver, Los Angeles, Mumbai, Munich, San Francisco and Washington, DC. Jose Bonito Jose.Bonito@synapticdigital.com +44 20 7612 3989 News Source: NASDAQ OMX 25.09.2012 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Synaptic Digital United States Phone: Fax: E-mail: Internet: ISIN: US9901482805 WKN: End of Announcement DGAP News-Service ---------------------------------------------------------------------------
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