VITA SWEET plc
VITA SWEET plc Is Positioned to Place Product on Retail Shelf
Vita Sweet plc / Product Launch 19.10.2009 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- VITA SWEET plc Is Positioned to Place Product on Retail Shelf London, England - October 19, 2009 - (Frankfurt Stock Exchange WKN: A0M7QJ) - Vita Sweet plc ('Vita Sweet'), an English based company, with subsidiaries in the U.S.A. and Mexico, specializing in the manufacturing and marketing of agave syrup for the international consumer sweetener market announced that its first retail product is in the process of being bottled and placed on shelves for sale at a specialty food supermarket chain. Vita Sweet reported in a press release in September that it had shipped its first 20 tons of agave syrup production of agave to the U.S. The company is now processing those 20 tons of agave syrup for bottling and sale to a specialty food supermarket chain in the Chicago metro area. Vita Sweet's agave syrup under the product name 'Vita Agave' will be bottled in 12 and 24 oz. glass bottles for sale at all nine Tony's Fine Foods Supermarket locations. Jose Venzor, CEO of Vita Sweet said that 'We have designed our own display case to maximize visual product exposure to shoppers. Tony's has made a commitment to carry our products because of the high quality standards that we set and our ability to produce. It is a perfect fit into their line of organic products. We expect Tony's to continue to order product from Vita Sweet in the coming months at the expected rate of over 7,000 bottles per month per store. This represents a great start to our goal to penetrate our target markets which include retail stores such as Tony's, private labeling for large retail chains, wholesale markets for the soft drink, baking and other food industries requiring a sweetener. Also, retail store sales generally gives us greater profit margin potential over bulk sales.' For further information about Vita Sweet you may visit www.vitasweet.tv. Contact Information: Vita Sweet plc. Kleen Consult, Investor Relations (Europe) Jose Venzor, CEO Karsten Behrens Tel: 505-577-3901 (USA) Tel: +41 41 560 71 00 (Switzerland) Email: venzor111@aol.com Email: kleenconsult@aol.com 19.10.2009 financial News transmitted by DGAP ---------------------------------------------------------------------------
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