Vodafone Group Plc.
Vodafone Group Plc: PROXIMUS TO OFFER VODAFONE SERVICES-INCLUDING VODAFONE LIVE!
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PROXIMUS TO OFFER VODAFONE SERVICES – INCLUDING VODAFONE LIVE!
Proximus, the leading mobile operator in Belgium and a Vodafone associate, and
Vodafone, the world’s largest mobile community, today announce that they will
be reinforcing their existing co-operation by introducing Vodafone’s
international services in the Belgian market, as well as increasing operational
synergies.
Vodafone and its partners’ customers will be able to enjoy seamless access to
Vodafone’s international mobile services while travelling in Belgium and
Proximus’ customers will be able to benefit from services such as Vodafone
Eurocall, Assisted Roaming, Pre-paid Roaming and GPRS Roaming. Dual Proximus-
Vodafone branding will be used in the communication of these services at entry
points into Belgium.
Proximus will also launch Vodafone live! in Belgium during 2004, under licence
from Vodafone. Now available in 15* countries, Vodafone live! enables customers
to use picture messaging, download polyphonic ringtones and colour games, and
browse leading branded entertainment from the latest camera phones through an
easy to use, icon driven menu. Launched in October 2002, Vodafone live! now has
more than 3 million customers. The Vodafone live! offering in Belgium will
include current Proximus Interactive local content.
In addition to the rollout of new products and services, Vodafone and Proximus
will increase their co-operation in the development of operational synergies in
procurement including IT and best practice sharing.
Peter Bamford, Chief Marketing Officer, Vodafone, said:
“Our growing relationship with Proximus will bring enhanced services to
Vodafone customers while roaming in Belgium and will enable both companies to
continue to realise further benefits from Vodafone’s unique footprint and
scale. The introduction of Vodafone live! in Belgium next year, demonstrates
that through working together we can provide customers with the best in mobile
services.”
Philippe Vander Putten, Chief Executive Officer, Proximus, said:
“Ten years after having introduced mobile phone technology in Belgium, Proximus
now enters into a new phase of its development. We are confident this
reinforced co-operation with the leading global mobile player will strengthen
Proximus’ leadership and differentiation in the Belgian market, offering our
customers the best combination of global assets and local expertise.”
The partners expect that this closer co-operation will enhance Proximus’
competitiveness, with new and exciting mobile services being introduced to
customers in Belgium.
Notes to Editors
Vodafone Group has a 25% shareholding in Proximus, the remaining 75%
shareholding is held by Belgacom.
*Launched in October 2002, Vodafone live! is now offered in 15 markets –
Australia, Egypt, France, Germany, Greece, Hungary, Ireland, Italy, the
Netherlands, New Zealand, Portugal, Spain, Sweden, Switzerland and the UK.
For more information:
Vodafone Group
Tim Brown, Group Corporate Affairs Director
Tel: +44 (0) 1635 673310
Investor Relations
Melissa Stimpson
Darren Jones
Tel: +44 (0) 1635 673310
Media Relations
Jon Earl
Janine Young
Emma Conlon
Tel: +44 (0) 1635 673310
Tavistock Communications
Lulu Bridges
Justin Griffiths
Tel: +44 (0) 20 7920 3150
end of message, (c)DGAP 24.11.2003
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241226 Nov 03
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