Abwicklungsgesellschaft Innovativ-digitale Medien AG
‘We believe in the power of micro-brands and social commerce’
I-D Media AG / Miscellaneous Announcement, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- PRESS RELEASE 'We believe in the power of micro-brands and social commerce' – ShopWindoz is open for business! Berlin, 29 November 2007 The new social commerce website ShopWindoz (www.shopwindoz.com) is now online in beta version 1.0. ShopWindoz believes in the power of independent micro-brands and in bringing niche products to the masses. 'Unique products deserve unique modes of presentation,' says Darryl Feldman, the founder of ShopWindoz. Anyone with an Internet connection can open their own stylish shop and offer consumers an emotional shopping experience in just a short time – without any technical knowledge. ShopWindoz wants to offer those who put a lot of care and creativity into the making of their products a platform that supports marketing and selling without compromising the shop owner’s creativity. 'At ShopWindoz, no two shops will look the same,' adds Feldman. 'Building and managing an online business is fun, inexpensive and easy to do at ShopWindoz. We offer shop owners the possibility to present their locally produced products to a global audience.' Feldman sees a need for micro-brands and niche merchants to have an affordable and simple-to-use platform for promoting their products, one that is not dominated by big brand names and advertising. Plus, consumers seek original lifestyle products and an alternative to shopping malls that always carry the same products. Individually designed shop windows and a diverse selection of lifestyle products create a unique online shopping destination at www.shopwindoz.com - one with much broader appeal than a single shop. The first 100 pilot shops have a chance to set up their own online shop with an unlimited number of products free of charge. Shop owners will also enjoy free 'rent' in the marketplace for a year and commission-free sales until beta version 2.0 launches. In the initial phase sellers will receive active support setting up and designing their shops. 'Beta 1.0 has focused on getting the basic commerce and shop wizard functionality working,' says Feldman. 'But next year will be all about adding the social factor, and we have some great ideas about how we will build a global social network around consumer communities.' ShopWindoz is the shopping marketplace of tsoosayLabs GmbH. tsoosayLabs GmbH was founded in May 2007 and is a subsidiary of I-D Media AG. 'I-D Media is driving forward with marketing and technological innovations, creating new, ongoing revenue streams through the development and operation of online platforms,' says Regine Haschka-Helmer, CEO of I-D Media AG. 'In a just short time the team at tsoosayLabs has developed a platform that holds much promise for the future.' About ShopWindoz ShopWindoz is the shopping marketplace of tsoosayLabs GmbH. Stylish, independent micro-brands can use the platform to tap into the potential of the Internet by selling their locally produced products to a global audience. ShopWindoz provides a cost-effective solution that enables sellers to present themselves as they wish with a fully customisable storefront. Unique and novel products deserve unique modes of presentation. About tsoosayLabs GmbH tsoosayLabs is a Berlin-based subsidiary of I-D Media AG. The name comes from Konrad Zuse, the German inventor of the computer. Darryl Feldman is the founder behind tsoosayLabs and as Managing Director in charge of operations. He boasts over 15 years experience in the online industry, most recently as head of Yahoo!’s product development efforts across Europe. The attorney Swen Reissig, a specialist in new media and corporate law, is Managing Director responsible for tsoosayLabs’ financial and legal affairs. About I-D Media AG I-D Media is one of the largest and most creative new media companies in Germany. The service offering consists of strategic marketing consulting, creative concept development & design and the production of integrated communication solutions, as well as their integration into existing system environments. Darryl Feldman Managing Director, tsoosayLabs GmbH Ohlauer Straße 43, 10999 Berlin, Germany +49 (0)30 25 947-551 darryl.feldman@tsoosaylabs.com www.shopwindoz.com Swen Reissig Managing Director, tsoosayLabs GmbH +49 (0)30 25 947-552 swen.reissig@tsoosaylabs.com www.shopwindoz.com 29.11.2007 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: I-D Media AG Ohlauer Strasse 43 10999 Berlin Deutschland Phone: +49 (0)30 25 947-0 Fax: +49 (0)30 25 947-111 E-mail: ir@idmedia.com Internet: www.idmedia.com ISIN: DE0006228604 WKN: 622860 Listed: Regulierter Markt in Frankfurt (General Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------
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