World2U Media AG
World2U Media AG present new product – MoPOS, the interactive TV media format
Corporate news transmitted by DGAP – a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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World2U Media AG present new product – MoPOS, the interactive TV media
format
Hünenberg, 24.8.2006. World2U Media AG, (Berlin stock exchange, Frankfurt
stock exchange: WKN:A0D8V0) with its headquarters in the Swiss town of
Hünenberg, announced today that it had completed a new product, known as
“MoPOS”, ready for market introduction.
New technology is constantly ensuring that television enters almost every
area of our lives. Whether it be Point Of Sale, an information system or an
entertainment platform: every screen can be converted into an interactive
terminal using MoPOS, thus effectively using it as a platform for
presentation. By interacting using the mobile telephone, the viewer can
control the TV programme in real-time, exchange information with the TV
programme using his mobile telephone, call up specific information or shop.
Customer proximity and customer commitment through an increased presence
are strategically important sales potentials.
MoPOS is a Content Management System (CMS). A CMS is a programme, which
facilitates and organises collective creation and processing of the content
of text and multimedia documents. As digital information is labelled as
content nowadays. It can be an individually processable file or a
comprehensive file system. The user can operate the system, even without
any prior knowledge about the web or programming. MoPOS is like a
conventional web CMS and can be controlled from every internet-enabled
platform using a conventional web browser. The log-on procedure is set up
in a way that different users from different user groups can simultaneously
work on several projects.
For more information, visit www.mopos.info
Contact:
World2U Media Deutschland GmbH, Bismarckstrasse 104, D – 41061
Mönchengladbach
Dr. h.c. Dieter E. Ruehl, Manager, Tel.: +49(0)2161 2478412,
Email: info@w2u.ag
World2U Media AG, Investor Relations, Schadowstr. 71, D – 40212 Düsseldorf
Mr. Özlem Bicim, Tel.: +49 211 388 39 0, Fax.: +49 211 388 39 399
Email: ob@w2u.ag
(c)DGAP 24.08.2006
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