BBAG Österreichische Brau-Beteiligungs AG
BBAG Österr. Brau-Bet. AG english
AD-HOC RELEASE OF BBAG
Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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BRAU UNION and Heineken to form new No. 1 Brewer in Central Europe
The management boards of BBAG and Heineken have agreed a far-reaching strategic
partnership. All brewery activities of BBAG and Heineken in Central Europe will
be combined under the roof of BRAU UNION. The new combined group will be market
leader in six countries and clear No.1 in Central Europe. The future activities
in that region will be combined in BRAU UNION. Parallel to the conclusion of the
CEBRA, Heineken will acquire control of BBAG. Karl Büche, CEO of BBAG, welcomed
this offer of Heineken.
With this agreement the search for a partner started by BBAG management in
January has successfully been completed. Together with the contribution of its
brewery activities Heineken obtains a majority share in BBAG. The headquarters
for Central Europe will be established in Austria. All entities report directly
to BRAU UNION. CEO of BRAU UNION is Karl Büche. He is also called to the
management board of Heineken and is responsible for the entire activities of the
Heineken-group in Central Europe. The new management board of BRAU UNION will
further comprise of Wolfgang Berger-Vogel and Markus Liebl as well as three
executives from Heineken. The non-alcoholic beverages and real estate divisions
are also part of the agreement: for both businesses, strategic options will be
explored. In order to ensure the compliance with these core points, Ludwig
Beurle as representative of the BBAG core shareholders has been appointed as the
guardian of this agreement.
end of ad-hoc-announcement (c)DGAP 02.05.2003
Issuer’s information/explanatory remarks concerning this ad-hoc-announcement:
Further core points of the CEBRA-Partnership Agreement are:
The responsibility of BRAU UNION for Central Europe encompasses the following
countries: Austria, Hungary, Poland, Romania, Czech Republic, Slovak Republic,
Bulgaria, Macedonia, Bosnia-Herzegovina, Croatia, Serbia, Montenegro, Slovenia
and Albania.
The new group will be named BRAU UNION. It forms a separate entity within the
Heineken-group and a sub-group in legal and financial terms.
The speciality brand Edelweiss as well as the international brands Zipfer and
Gösser will be distributed through the distribution network of Heineken outside
Central Europe.
With this partnership, BRAU UNION offers its clients and consumers a
comprehensive portfolio of successful brands – Heineken now joins Edelweiss,
Zipfer and Gösser. The successful national brands will continue the brewery
tradition in the respective home markets. The advantages of joint procurement
and common marketing and research activities will have an immediate positive
effect on the profitability.
In addition to the partnership objectives the CEBRA-Partnership Agreement
contains detailed arrangements about the future group structure, the brand
strategy and the principles of integration for those markets where both partners
are already active. “Central Europe is one of the few growth regions for beer
worldwide. We have combined our activities to become the clear market leader and
will further strengthen this position: for the interest of our shareholders,
our clients and our employees. Together we write a new chapter of brewery
history,” conclude the CEOs of BBAG and Heineken, Karl Büche and Anthony Ruys.
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WKN: 091099; ISIN: AT0000910997; Index:
Listed: Amtlicher Handel in Wien
020701 Mai 03
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