cBrain A/S
cBrain announces The Knowledge Worker Desktop 

cBrain A/S / 

04.09.2009 

Dissemination of a Adhoc News, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

cBrain announces a new product line, 'The Knowledge Worker Desktop', which
combines the software functions, future knowledge workers need, into one
integrated application. This new concept can significantly increase
productivity of white collar work. 

With the announcement of the new product line, cBrain has taken an important
step towards the implementation of the earlier announced growth plan for the
period 2009-2011. It is a goal for cBrain that the new product line will
contribute with more than 50% of company revenues by year 2011, and the new
product line is a foundation for cBrains future internationalization strategy. 

- - -

Knowledge production, sharing and use become still more important and have a
direct effect on results in both private and public organizations. Therefore
knowledge worker productivity must constantly increase, and likewise digital
tools become a natural and indispensable part of work. 

The knowledge worker is today using a number of stand-alone/best-of-breed IT
tools, like Office Automation, email, CRM, Intranet, Information services,
Business Intelligence and Document Management Systems. 

By integrating these tools into a single application, 'The Knowledge Worker
Desktop', it is possible to eliminate basic routine work, while the
organization achieves a better work overview, increased knowledge sharing as
well as better work control. 

- - -

This is not the first time 'Integration' is the key driver behind a software
paradigm shift. 

25 years ago 'Integration' was the key driver when stand-alone financial and
production software packages were replaced. In those days all functions were
integrated into a single application and a new software category was born: ERP
software. Using ERP software it was possible to achieve efficiency gains e.g.
by eliminating basic routine work, better work overview and business control. 

But the ERP-gains were primarily within blue collar industries who, with a
focus on business transactions, achieved gains by reducing inventories, better
production planning, minimizing errors, better cash controls etc. 

The white collar industries, focusing on knowledge processes and production,
now demand similar productivity gains. This includes especially the public
organizations, which is an important business area for cBrain. 

cBrains new product line, 'The Knowledge Worker Desktop', is developed to
fulfil the demand within the white collar industries, where increased
productivity of knowledge work, knowledge sharing and use of knowledge is
crucial for organizations in order to increase competitiveness and results. 


 
The figure below illustrates how 'Integration' is the key driver behind a
software paradigm shift: 


Figure: Integration is the foundation for more effective IT-tools 

		Best of breed			Integrated packages


Blue Collar	Stand-alone:			ERP: Integrated 
Organizations	Financial and 			Financial and
		Production packaged		          Production packages



White Collar	Point solutions:			Knowledge Worker
Organizations	Personal Productivity		Desktop
		and Information management




'Integration' was a paradigm shift and the key driver behind the ERP-revolution
in the 1990's and the increased efficiency throughout the production
industries. 

Likewise we now face a demand for an 'Integration' of tools which are used by
knowledge workers. 

This makes it possible to achieve significant productivity gains across
knowledge production industries - the white collar industries. 

- - - 

cBrain announced in February 2009 the product 'cBrain F2', which supports a
digitalization of case work processing within public organizations. cBrain F2,
which is also therefore referred to as 'the case worker desktop', is the
foundation for the development of the new product line: 'The Knowledge Worker
Desktop'. 

cBrain expects the new concept will appeal to many types of companies and
organizations, across white collar industries, where better knowledge sharing
and more effective use of knowledge are important parameters for results. 


Best regards
Per Tejs Knudsen
CEO


For more information:

Anne Dorthe Hermansen, IR 
Phone: +45 4011 8608
email: adh@cbrain.dk




Note: This message has been translated from Danish. In case of differences
between this text and the original Danish text, the Danish text has priority.

News Source: NASDAQ OMX



04.09.2009  Financial News transmitted by DGAP

---------------------------------------------------------------------------
 
Language:     English
Company:      cBrain A/S
              
               
              Denmark
Phone:        
Fax:          
E-mail:       
Internet:     
ISIN:         DK0060030286
WKN:          
 
End of News                                     DGAP News-Service
 
---------------------------------------------------------------------------