Elephant Seven AG
Digital Advertising AG english
Ad-hoc-announcement transmitted by DGAP.
The issuer is solely responsible for the content of this announcement.
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digital advertising AG Introduces a Far-reaching Set of Measures to Achieve
Positive EBIT in Q4 of the Current Fiscal Year
Unterhaching, October 2, 2001. Changing conditions have had a major impact on
the market, and digital advertising AG is also feeling the repercussions. In an
effort to achieve profitability goals, digital advertising AG announced that it
will introduce comprehensive restructuring measures at all enterprise levels.
Called fit-for-the-future, this program calls for extensive cost-cutting
measures, including personnel cutbacks, savings in material costs, and a
restrictive investment policy. In the course of the third quarter of 2001/02,
digital advertising will downsize the company, reducing the headcount by about
20 percent. Two thirds of these cutbacks affect administrative personnel. The
program also mandates that marketing activities will be reoriented and
intensified, and that organizational changes will be made.
Though the present market environment precludes reliable performance forecasts,
management expects the company to achieve a positive result in the fourth
quarter of the current fiscal year.
Contact:
Denise Sinnhuber
Phone: +49 (89) 61 534-160
Elisabeth Gröschel
Phone: +49 (89) 61 534-161
digital advertising AG
Biberger Straße 93
D- 82008 Unterhaching
Fax: +49 (89) 61 534-101
E-mail: aktie@da-ag.com
The Executive Board
end of ad-hoc-announcement (c)DGAP 02.10.2001
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WKN: 513820; Index:
Listed: Neuer Markt in Frankfurt/M.; Freiverkehr in Berlin, Bremen, Düsseldorf,
Hamburg, Hannover, München und Stuttgart
022118 Okt 01
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