Prout AG
Prout AG:Investment in E-Bike Produktions GmbH, Nuremberg
Ad hoc announcement transmitted by DGAP – a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.
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PROUT AG (ISIN DE000A0BVXK3) listed on the Frankfurt Stock Exchange
(General Standard) makes the following announcement: PROUT AG jointly with
its co-investor Blue Cap AG, Munich, acquired a majority interest in the
production facilities of the ‘Powered Assisted Bikes’ (PAB`s) business unit
of insolvent Sachs Fahrzeug- und Motorentechnik GmbH, Nuremberg. Said Sachs
company had outsourced its manufacturing activities to a contract
manufacturer about a year ago but has been under receivership for roughly
six months now.
Former contract manufacturer x-act Bikes GmbH will remain affiliated with
the new production company to act under the firm name E-Bike Produktions
GmbH. Assembly will continue at the production facilities in Nuremberg.
E-Bike Produktions GmbH is a full range manufacturer for electric and other
motorized bikes. Its activities will comprise sourcing and production as
well as the supply of spare parts and accessories.
The acquisition was implemented through Hudson Bike GmbH which was
established jointly with Blue Cap AG and which intends to engage in further
acquisitions in the busiess fields of PA`s and motorized bicycles. Hudson
Bike GmbH will also act as the primary distributor and marketing company
for E-Bike Produktions GmbH.
Darmstadt, 12 December 2006
PROUT AG: Frank Tom Schoeck, CEO
Röntgenstraße 3, 64291 Darmstadt
Tel. +49 (0)-89-450 816 79 24
Fax +49 (0)-89-450 816 79 9
E-Mail schoeck@prout.de
www.prout.de
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Information and Explaination of the Issuer to this News:
Electric Bicycles
A growth in demand for bicycles is witnessed in developed countries such as
the US and Europe where it is being considered as a necessity in daily
activities of life. Many people cannot afford cars and if they do they may
not able to maintain it. Thus, electric bicycles are simple, affordable,
easily accessible, and reliable in nature without any hassle of filling
fuel. In addition to this electric bicycles are pollution and sound free,
and ideal for use in crowded cities.
Rising oil Costs: Stimulus for bicycles
Global oil production is nearing saturation and prospects for new oil finds
are bleak. But demand for oil has been growing at a fast pace aided by
larger requirements of fast developing economies such as China and India.
Electric powered vehicles are the next viable option. Apart from being
pollution free, electric bicycles provide much relief to users facing
parking hassles in major metropolitan cities. Moreover the E-Bikes are not
required to be registered in many regions of the world. Advancements in
technology include the electric bicycles with auxiliary electricity. Win
addition, worsening parking problems and the growing importance of
environmental protection due to air pollution in urban areas, make
auxiliary driving power-based bicycles high added-value products and there
is a strong trend in the bicycle industry to adopt this technology.
Electric Bicycles: An emerging Segment
E-Bike is the first efficient electric vehicle that has been fully
commercialized. The bicycle can be moved around by the usual pedalling
manner, by a pair of electric motors or through a combination of the both.
The marketplace has successfully accepted the model. The bicycles are
creating a huge demand for batteries and are being welcomed by industrial
users, couriers, commuters and recreational cyclists.
Electric bikes are in great demand especially in countries where emission
laws are prevalent. Every year maximum number of those bikes are sold in
the US and Europe. Theses bikes are sold by all bicycles shops and dealer
networks. The fun involved in riding an electric bike is the driving force
of this huge demand.
Advantages of an Electric Bike
An electric bicycle, on average, saves 25 gallons of fuel of every 500
miles, not driven by an automobile. Electric bikes in the US were put to
advantage by the law enforcement officers. A cop on an electric bike can
get to emergency situation quickly and return back without getting tired
than a cop on foot. The E-Bike is energy-efficient, more mobile than a car,
can easily get through traffic and eliminates the problem of pollution.
Theses E-Bikes have an electric power-assist drive, specific sealed lead
acid battery systems that can be recharged in less than two hours. The
bikes offers non-pedaling speed, up to 18 miles an hour and ranges to 40
miles.
Distribution Channels
There are basically two broad channels of distribution for bicycles:
Ø Bicycles sold through mass merchant channel
Ø Bicycles sold through independent bike dealers (IBD Channel)
Under the mass merchant channel, stores such as ToysRUs and Metro are
included. In the IDN channel, corner bike store and sporting goods stores
are included. The importance of the distinction lies in pricing the
bicycles. The IBD Channel sells high quality, high priced bicycles mainly
to the adult and juvenile markets. Growth of the bicycle market is
predominant in this segment.
European Markets
Demand for bicycles in Germany is increasing to a great extent and the
country is the largest importer of bicycles in Europe. A growing number of
people own more than one bicycle in the country. German households account
for about 60 million bicycles. Germany ranked as the highest bicycle
consumer in the Western Europe followed by Italy and
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