TV-Loonland AG
TV-Loonland AG sells part of its film library to Hasbro Inc.
TV-Loonland AG / Disposal Release of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. ---------------------------------------------------------------------- Munich/London, 14th May 2008 - TV-Loonland AG is pleased to announce that it has entered into an agreement with Hasbro, Inc. to sell all its rights in the 'Hasbro Classics Library.' Under the agreement, Hasbro. Inc. will pay a purchase price of $7 million (U.S. dollars) to TV-Loonland AG. The 'Hasbro Classics Library' includes renowned titles such as TRANSFORMERS, MY LITTLE PONY and G.I. JOE. These programs were originally acquired by the TV-Loonland AG from Sony BMG back in December 2000. Simon Flamank, CEO of TV-Loonland AG, commented, 'We are delighted to have concluded this agreement with our friends at Hasbro. Given the life cycle of any property and also Hasbro’s future plans for the distribution and exploitation of those properties, this was a deal that perfectly fitted both parties’ commercial objectives.' 'We have enjoyed working closely with Hasbro and all of their teams over the course of the last two years, and we look forward to continuing those relationships in the future.' 'For TV-Loonland AG, this deal not only allows us to repay the greater majority of all of our outstanding debt, it also provides us with the platform from which to take further commercial decisions regarding the future direction of the group and the new properties that we have been developing.' Brian Goldner, Hasbro’s Chief Operating Officer, commented, 'As we deliver new immersive entertainment experiences to audiences worldwide, it was extremely important that we had the rights to fully control the usage of our intellectual properties. Entertainment is becoming increasingly important in helping us to strengthen and build our brands globally, and this will enable us to engage consumers in new and exciting ways.' Finally, Simon Flamank added: 'We also hope to be in a position very shortly to report further news on the sale process for our Metrodome subsidiary to our shareholders. The remaining operative business and its current attractive properties such as LITTLE PRINCESS, THE OWL, RAYMOND, PENELOPE and PAT & STAN will now benefit from our Hasbro transaction as we look to increase the value of the company again.' PR008-080514 About Hasbro Inc. Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. About TV-Loonland TV-Loonland is a brand management company focusing on high-quality programming primarily in the children's and youth market. With office situated in key locations throughout Europe and beyond, TV-Loonland is ideally positioned to market its extensive library and its third party slate across all possible media channels including TV, Home Entertainment, Licensing & Merchandising as well as digital media, thereby establishing new brands. TV-Loonland enjoys worldwide distribution and licensing success with brands such as LITTLE PRINCESS, THE OWL and PETTSON AND FINDUS. Upcoming hit shows bearing great potential like PAT&STAN and RAYMOND can also be found within the Loonland slate. Apart from the distribution aspect, TV-Loonland gets also involved in the Development of new shows thereby teaming up with renowned broadcasters and co-productions partners. Contact: Press/Investor Relations Mark Kilisek/Wendelin Probst Tel.: +49 (0) 89 20 50 8 – 0 Fax: +49 (0) 89 20 50 8 – 199 E-Mail: mkilisek@loonland.com / wprobst@loonland.com TV-Loonland AG Muenchner Straße 16 85774 Unterfoehring/Munich Germany 14.05.2008 Financial News transmitted by DGAP ---------------------------------------------------------------------- Language: English Issuer: TV-Loonland AG Münchner Straße 16 85774 Unterföhring Deutschland Phone: +49 (0)89 205 08 - 0 Fax: +49 (0)89 205 08-199 E-mail: info@loonland.com Internet: www.loonland.com ISIN: DE0005348403 WKN: 534840 Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Stuttgart, München, Düsseldorf End of News DGAP News-Service ---------------------------------------------------------------------------
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