Loyalty Partner GmbH
10 years of Payback: The success story of a service innovation
Loyalty Partner GmbH / Miscellaneous 02.08.2010 09:30 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer / publisher is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Press release 02 August 2010 Five percent of German retail business conducted via the Payback card - Almost double the per-customer sales as the EC card - Largest marketing platform in Germany - Poland and India mark the first step on the international stage - Goal: Global market leadership Munich - The Payback card is celebrating its tenth birthday. Launched back in 2000, it wasn't long before it became Europe's market-leading loyalty programme. As it stands, Payback is now the third most popular everyday customer card in German wallets and is used around 1.5 million times each day at the cash desks of the programme's partner companies. The cards are now used for sales worth around EUR 14.5 billion each year, equivalent to approximately five percent of the retail sector in Germany. At EUR 1,300 per year, the average Payback customer accounts for almost twice the volume of an EC card customer. Now, Payback is also spreading its wings outside Germany. Following a successful launch in Poland, the company has recently also become the leading programme of its kind in the growth market of India. As a result, it is represented in two of the five largest consumer markets in the world. 'Our goal is to achieve market leadership in the loyalty programme sector in the next five years,' says Alexander Rittweger, Payback founder and CEO of holding company Loyalty Partner GmbH. Following the initial boom years, the programme has continued to enjoy consistent growth in Germany, too. This is due primarily to additional partners and new services such as the recently introduced iPhone app. Together, around 10,000 outlets operated by 26 retail and service partners and 300 online providers give over 19 million active Payback users in Germany the opportunity to collect benefits and points while they shop. Via Payback - Germany's largest marketing platform - the companies are able to establish personal contact with consumers. Even in a year of crisis when general investment in marketing in Germany slumped by 6 percent, the Payback marketing platform grew by 50 percent. Payback partners can use the various channels in the programme as advertising space featuring offers and coupons, for example. Each year, 350 million direct marketing contacts are generated for the partner companies, with a response rate of up to 60 percent. Some partners generate over 60 percent of their sales from Payback customers. In 2009, customers collected points worth EUR 164 million - and 93.6 percent of those points were then redeemed. The equivalent value of the total points redeemed since the programme began is EUR 1.2 billion. The number of people employed by the Loyalty Partner Group has increased from 50 in the year 2000 to over 500. Since the programme's launch in Poland in September 2009, the number of Payback cards in active use there has reached six million - and is set to rise further still. In June 2010, the acquisition of a majority share in market-leading loyalty programme 'i-mint' - which has 9.5 million customers - marked a further milestone in Payback's internationalization strategy. About Loyalty Partner Loyalty Partner GmbH is the European market leader in integrated loyalty management solutions and operates multi-partner programmes. Loyalty Partner supplies its clients with performance marketing opportunities via Payback. Through Loyalty Partner Solutions, the company also offers IT solutions to boost customer loyalty. With over 500 employees Loyalty Partner generates sales of EUR 209 million. The company is headquartered in Munich, with subsidiaries in the U.K., France, Spain and Poland. Loyalty Partner's shareholders include company founder Alexander Rittweger, British investment firm Palamon Capital Partners, Metro AG and Roland Berger. Due to its good working conditions and career prospects, the company has been ranked one of the 'Top employers in Germany' on a number of occasions, most recently in March 2010. Loyalty Partner has twice received the award 'Bayerns Best 50' as one of the fastest growing companies in the German state of Bavaria. Images relating to '10 years of Payback' are available in the press section under www.payback.net. Further information: Loyalty Partner GmbH Christine Beckenbauer Theresienhöhe 12 80339 Munich Germany Tel.: +49 89 / 99741 405 christine.beckenbauer@loyaltypartner.com www.loyaltypartner.com 02.08.2010 Ad hoc announcement, Financial News and Press Release distributed by DGAP. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Loyalty Partner GmbH Theresienhöhe 12 80339 München Deutschland Phone: +49 (0)89 99 741 0 Fax: +49 (0)89 99 741 10 E-mail: info@loyaltypartner.com Internet: www.loyaltypartner.com WKN: - End of News DGAP News-Service ---------------------------------------------------------------------------
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