ANTA Sports Products Limited
ANTA Basketball Endorsers Luis Scola and Rajon Rondo Tour China
For Immediate Release ANTA Basketball Endorsers Luis Scola and Rajon Rondo Tour China (Hong Kong, 14 August 2015) ANTA Sports Products Limited (“ANTA Sports” or the “Company”, stock code: 2020), a leading branded sportswear enterprise in China, is pleased to announce that NBA star players and ANTA basketball endorsers Luis Scola and Rajon Rondo visited China in late July and early August, respectively, to engage in intimate contact and interact with basketball fans, to further promote the development of basketball and to help raise the skill levels of young basketball players in China. Their visits will be followed by a visit by star shooting guard and new NBA champion Klay Thompson, who will visit China on 18 August and is set to create mass fervour across the country. Luis Scola, a power forward who recently signed a contract with the Toronto Raptors, kick-started the “ANTA-endorsed Star Players’ China Tour”, visiting Shenyang, Harbin and Beijing. He met fans at ANTA stores in Daqing, Harbin, while in Beijing, he met David Shoemaker, the CEO of NBA China, who came from Toronto, along with the staff of NBA China. He also paid an unexpected visit to two ANTA stores at Dazhaimen and Pingguoyuan in the Changping and Shijingshan Districts of Beijing, respectively, surprising the staff and fans there.
Commenting on ANTA’s professional basketball gear, Luis Scola said, “Wearing professional basketball shoes makes me feel more comfortable and lets me focus on the game, and helps me win. In eight years of cooperation with ANTA, ANTA basketball gear has become more professional, and I am a huge fan of ANTA’s basketball products.” Rajon Rondo also said, “I believe in each product that ANTA has created for me, since ANTA makes the interest of players its top priority. I hope the basketball shoes featuring Control-5WD technology can help basketball lovers improve their performance on the basketball court.” Mr James Zheng, Executive Director of ANTA Sports and ANTA Brand President, said, “Young point guards feel inspired after participating in the ‘Ball Control Training Camp’, facing off against NBA All-star point guard Rajon Rondo, and also enjoying training from Rajon Rondo himself. ANTA created basketball gear with Control-5WD technology as a vital tool for numerous basketball lovers. ANTA is committed to providing the best technology and an excellent product experience to sport enthusiasts in order to give everyone top basketball gear comparable to that used by NBA stars and to let them experience the joy of basketball.” -End-
“Ball Control Training Camp” is a platform cultivating and training point guards, and that was launched by ANTA, top NBA point guard Rajon Rondo, and professional coaches cooperating with famous training camps and experienced coaches. The aim of “Ball Control Training Camp” is to train young people who dream of becoming top point guards and to refine their skills. This year is the second year for “Ball Control Training Camp” to hold training sessions, selections and celebrity teaching in different locations across China. The lack of channels for enhancing the skills of point guards and stimulating new tactical ideas led to the birth of “Ball Control Training Camp”, which is a free-of-cost basketball training camp that strives to create point guards and to provide professional training to point guards who have a strong desire to improve their skills. The young point guards at the “Ball Control Training Camp” have the opportunity to learn from Rajon Rondo and to march towards to their goal of becoming a top point guard. About ANTA Sports Products Limited As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets ANTA sportswear, including sports footwear, apparel and accessories. The Company has established extensive distribution network with a leading presence in second and third tier cities in China under the management of regional distributors. The Company places great emphasis on branding by integrating sports resources and sponsorship, advertising and promotional activities and consistent store image to enhance brand and product differentiation. For the past 14 years, the Company’s footwear has been enjoying a leading position in China composed index on market share. For further information, please contact: ANTA Sports Products Limited Hill+Knowlton Strategies Asia End of Press Release +++++ Document: http://n.equitystory.com/c/fncls.ssp?u=HCJUOSUDDK Document title: ANTA Basketball Endorsers Luis Scola and Rajon Rondo Tour China Key word(s): Market launch 14/08/2015 UTC+8 Dissemination of a Press Release, transmitted by EQS TodayIR – a company of EQS Group AG. The issuer is solely responsible for the content of this announcement. Media archive at www.todayir.com |
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